Virtual and Live Keynotes

Speaking

Today’s modern marketers and growth leaders face a daunting task: innovate, or risk extinction.

Established brand leaders are facing fierce competitors, high CMO turnover, digital overwhelm, and severe resource shortages.

Now is the time to make the courageous leap from order taker to innovator.

Lisa’s here to ensure you don’t go it alone. In her virtual keynotes and in person sessions, she will outline the pitfalls of today’s data-driven digital demands, and the negative impact on leaders and their stakeholders, and what you can do TODAY to adapt and thrive.

With over 30 years of pragmatic corporate marketing and sales leadership experience, Lisa brings cutting-edge strategies and fresh ideas to the stage. She delivers them in a way that your executive audiences can use to reach higher performance goals, attract more of the ideal customers, focus on high-reward activities, and position your organization for long-term success.

AI-Powered Innovation: How to Ignite Growth and Lead Change

Ready to leap from AI-powered hesitation to innovation?

Lisa takes you on an executive-level deep dive into successful AI leadership strategies.

Drawing from over 150 hours of AI courses, 2 years of AI work group facilitation, and 35+ years of advising over 170 companies, she will also help you design strategies to reward wisdom and a culture of experimentation.

Hear AI leadership experiences to help you escape traditional decision hierarchies.

Be prepared to overcome common implementation hurdles, and apply lessons from leaders outside of your industry.

You’ll be better positioned to confidently champion AI initiatives and unlock your full growth potential.

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The On Ramp to Leadership: 7 Ways to Fuel Your Career

Why are some market-facing leaders viewed as order takers, and others are viewed as innovators?

You might initially think it’s all about your Martech knowledge, AI prompt quality, brand prowess, and demand gen pedigree.

Yet that’s not enough.

CMO turnover and low team engagement keeps happening IN SPITE of the wonders of technology and revenue obsession.

Ignoring other key areas damages your bottom line. CEOs now report that it costs between $600K-$1M every time a top marketer leaves.

In this session, Lisa shows you the essential “on ramp” to a long-term marketing leadership career. The session includes recent examples of growth officers and CMOs across multiple industries. Lisa’s insights come from her in-depth interviews and advisory work with 230 leaders. Get ready to discover their secrets, and the missing pieces that will fuel your long-term growth impact.

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From Order Taker to Innovator: The 7 Secrets of Modern CMOs

In this session, you will learn:

  • Career lessons from top growth leaders at TIME, ParkMobile, Strategic Education and TD Ameritrade
  • The causes and effects of today’s marketing leadership crisis
  • Specific tools and habits to fuel stronger C-Suite alignment
  • A signature story framework to boost your personal brand
  • Lisa’s time-tested tips to shift your approach from outputs to outcomes

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Today’s marketing leaders are doing their best to adapt to unprecedented changes in customer behaviors, pricing models, and digital landscapes. It’s easy to be swept away by the tides of marketing tactics and firefighting.

How will you make the shift from order taker to innovator?

Lisa will show you the way. Hear how innovative marketers have made the leap to breakthrough thinking and created new paths to growth.

Seasoned marketing strategist and expert Lisa Nirell shares surprising results from her five year CMO Innovation Trends study, as well as contemporary examples.

Want to kick-start innovation, customer-driven growth, and strategic thinking in your organization? Contact us for Lisa’s availability. You will receive a response within 24 hours.

Check Lisa’s Availability Now

Learn more about Lisa and EnergizeGrowth®

Visit EnergizeGrowth.com

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