Innovative Marketing Ideas


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Today’s modern marketers and growth leaders face a daunting task: innovate, or risk extinction.

Established brands are facing fierce competitors, high CMO turnover, digital overwhelm, and severe resource shortages.

It’s time to make the courageous leap from order taker to innovator.

Lisa’s here to ensure you don’t go it alone. In her keynote sessions and workshops, she conveys the pitfalls of today’s data-driven digital demands, and the negative impact on leaders and their customers.

With over 30 years of pragmatic corporate marketing and sales leadership experience, Lisa brings cutting-edge strategies and fresh ideas to the stage. She delivers them in a way that your executive audiences can use to reach higher performance goals, attract more of the ideal customers, focus on high-reward marketing planning activities, and position your organization for long-term success.

From Order Taker to Innovator: How to Thrive in a Modern Marketing World

Key takeaways:

  • A clear definition of marketing innovation
  • Nine marketing innovation gateways
  • Fresh planning models to showcase and increase your strategic impact
  • Five rules to help you spend more time creating innovative marketing ideas and less time order taking

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Today’s marketing leaders are doing their best to adapt to unprecedented changes in customer behaviors, pricing models, and digital landscapes. It’s easy to be swept away by the tides of marketing tactics and firefighting.

How will you make the shift from order taker to innovator?

Lisa will show you the way. Hear how innovative marketers have made the leap to breakthrough thinking and created new paths to growth.

Seasoned marketing strategist and expert Lisa Nirell shares surprising results from her five year CMO Innovation Trends study, as well as contemporary examples.

How to Start a Mindful Marketing Revolution

Learning objectives:

By applying fresh insights from her book, The Mindful Marketer, Lisa will help you:

  • Identify and eradicate the most common mindless marketing habits
  • Discover 4 ways that mindful marketing revolutionaries are born
  • Learn new rituals to accelerate ROI, customer engagement, sales alignment, and marketing campaign success
  • Implement profit-producing strategies from mindful revolutionaries at Miraval Resorts, TripAdvisor, and goop.

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At what point do big data, analytics, and an “always on” economic model make us mindless,not mindful? Research shows that the pendulum towards technology over-stimulation has swung too far, and productivity has suffered.

Revolutionary business leaders are seeking new ways to make important decisions without depending solely on data and social media strategies. Mindfulness is a powerful gateway to help achieve that goal.

All the Right Moves: The New Rules of the Modern Marketing Dance

Learning objectives:

  • Identify the four marketing leader competencies needed to leap ahead.
  • Avoid stepping on your customers’ toes when you implement “new marketing moves” (such as analytics, social media campaigns, and personalization).
  • Raise your technology acumen.
  • Optimize collaboration with both Sales and the Board.
  • Learn the rhythms of modern marketing leaders such as Red Hat, Esurance, and Infosys.

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Just a few years ago, you could thrive as a marketing leader by demonstrating a clear understanding of Marketing’s Four P’s. And you were a star if you could create sexy social media plans which attracted lots of followers.

But those days are gone. Information overload has reached a fever pitch. Today’s marketing leaders are expected to be multi-talented: tech-savvy digerati, data-driven experts, demand generation machines, creators of innovative marketing ideas, and cultural ambassadors. Lisa shows you how to pick the right moves and raise your profile in the C-suite.

Want to kick-start innovation, customer-driven growth, and strategic thinking in your organization? Contact us for Lisa’s availability. You will receive a response within 24 hours.

Check Lisa’s Availability Now

Learn more about Lisa and EnergizeGrowth®

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