CMOs continue to express their frustration and discontent with content strategies. In this post, we offer 4 suggestions to optimize your content investment. It is designed to ensure long-term growth and brand repute.
September 6, 2018
When the pace of work and end of year marketing demands intensify, we have a choice. We can either dive in, head first, and invoke high stress levels…or we can calm our mind and increase our efficacy.
I suggest you ease into fall by creating time to reflect. In this post, you will find five of my favorite quotes to help you achieve that–and, in the process, improve your decision-making.
August 28, 2018
High performing marketing leaders don’t rely on the school calendar to guide their learning experiences. They look for fresh ideas and perspectives throughout the year. Here are four of our innovation teachers from CLIC ‘18. They will provide high-impact insights that will fuel marketing innovation.
August 16, 2018
We spend much of our work hours (and some great meals) with senior marketing leaders. One thing is certain and constant: we collectively strive to improve our craft, and to overcome the isolation that often comes with our chosen career.
That’s why we conduct this CMO Innovation Trends survey each year. We want to see what has changed. What technologies are your peers pursuing? Who are their key allies? What marketing innovation roadblocks are holding them back?…
August 2, 2018
I’m pleased to invite you to our private CMO breakfast on September 25 to help you accelerate your career. This is an exclusive gathering in Bethesda, Maryland, hosted by Walker & Dunlop.
You’ll meet Chip Conley, my good friend and fellow author. He is joining us from San Francisco, CA. Chip will share his career and life lessons from his Airbnb experiences. We will also celebrate the launch of his newest book, Wisdom@Work….
August 1, 2018
This is the second article of a two-part series. To read Part One, click here.
These trends will force us to communicate with external service providers in new ways. Here are my recommendations:…
Stop issuing RFPs to outside firms for your strategic initiatives. RFPs are sales prevention tactics to keep administrative people busy and dehumanize marketing. They may be great for buying coffee service, but not for building your digital presence. Are you going to spend hundreds of thousands of dollars, maybe millions of dollars with an agency based on price?
July 25, 2018
As we witness some seismic shifts in the current marketing and agency landscape, I’m concerned about how CMOs are fostering commoditization.
The Wall Street Journal recently published a special insert which analyzed digital advertising trends. They also shared key findings from the Cannes Lions International Festival of Creativity. The articles punctuated the tenuous relationship between CMOs and outside services firms. Here are four observations worth considering: …
The field is crowded. Big consulting firms now occupy traditional agency turf.
July 19, 2018
We are thrilled at all the attendees who will be joining us at CLIC ‘18, October 3-4 in Atlanta. Perhaps you’ve already registered, or you’re still considering attending. This CMO conference is not your typical gathering in a hotel conference room for 1 ½ days. It’s an immersive field trip. We will visit organizations that have developed the “secret sauce” for blending marketing innovation with unforgettable customer experiences: Nanolumens and Atlanta United Football Club.
Here’s a sneak preview to give you an idea of the insights you’ll take away from CLIC from one of our innovation hosts: Karen Robinson Cope, the EVP of Nanolumens….
July 3, 2018
It’s Independence Day in the United States…although I prefer the term “Interdependence Day.” We cannot thrive without creating unique development opportunities, and collaborating with like-minded leaders and creatives.
When I spend time with leadership luminaries and marketing trendsetters, it’s electrifying. You may be preparing for your own “electrifying experiences” this week…fun food, friends, and fireworks. We are too—except the fireworks will be continuing into the fall months for our community.
If you are experiencing isolation as a marketing leader, or love to learn from some of the world’s top business luminaries, then join us for some of these exciting fall events….
June 28, 2018
I recently helped a major media company kick-start innovation within their marketing organization. This summarizes our engagement, and may trigger ideas on how we might help you achieve similar results. (For competitive reasons, we are unable to share the name of the organization.)
For decades, this media company cultivated strong print readership with its marketing strategies. But as consumer preferences shifted to mobile and digital platforms, they needed new, multi-channel digital marketing approaches, and a more consistent focus on innovation….