Remember that old adage: “Loose lips sink ships?” Well, the word
is out: the high seas battles between the trading ships known as Schwab, E*Trade
Financial and TD Ameritrade have begun. And if you are a strategic marketer,
your periscope is watching this duel closely.

Last week, these three online trading juggernauts announced commission-free trading. For some online firms, this created a single-digit hit to revenue projections. For others, double-digit dips are underway. In fact, TD Ameritrade’s stock price plummeted more than 25% in response to this bold pricing strategy….

What are the secrets to a strong CEO-CMO alliance? How can CMOs contribute more effectively and consistently to their organization’s growth agenda? Join us October 24 to find out.

Last week,we announced CLIC ’19 – The CMOs Leading Innovation Conference — is happening in San Francisco on December 5-6. This year’s theme – our 5th year!– is “Building an Innovative Marketing Culture.”

And here’s
why we will sell out…

Guy
Kawasaki, one of my mentors and longtime friends has just agreed to join our
dynamic CLIC speaker lineup.

In this session, you’ll hear how this “Wise Guy” has taught millions of leaders and entrepreneurs his secrets for building innovative marketing cultures….

Summer solstice often means that it’s time to slow down, dust off the patio furniture, and kick back. But opportunities  don’t always present themselves on our timeline, and force us to operate at sudden warp speed.

Here are 3 strategies I practiced when life “turned up the heat” – and how I will thrive in the year ahead.

This month’s guest blogger is David C. Baker, Author of The Business of Expertise. His take on systems thinking applies to any expert or marketing leader who wants to serve the most profitable and enjoyable customers. Follow David at www.davidcbaker.com.This month’s guest blogger is David C. Baker, Author of The Business of Expertise. His take on systems thinking applies to any expert or marketing leader who wants to serve the most profitable and enjoyable customers.

In today’s dynamic work settings, it’s easy to default to a common decision making cadence. You run your meetings a certain way and you might think it’s a predictable, winning formula.

Once I met with the head of a successful investment firm, who boasted that “we make the majority of our decisions by consensus.” It’s no wonder they can’t agree on what lunches to order!

In all seriousness, choosing a default decision-making tool has one major disadvantage….

Given our growing addiction to newness (per Nature Communications), we’re finding it tougher to focus.

In fact, did you know that researchers found that only 2.5% of us can be effective multi-taskers? And that, as marketing leaders and CEOs, it’s getting tougher to cultivate critical thinking?

Yes, FOMO (fear of missing out) is a real thing. I see it first-hand among some of my friends, as well as some clients.

And it’s killing strategic thinking and creativity in our organizations….

The Amazon hiring machine, which promises to add
25,000 new jobs in DC the coming decade, has arrived with great fanfare. With 3.7% unemployment in our region, hiring and
retention is on every leader’s mind.

Local, smaller firms
have good reason to be are worried. Sadly, many are still in denial.

Thankfully, our
clients are thinking differently. They are being proactive and creative. They
are not following the hiring herd.

This month, our
private Marketing Leaders of DC™ discussion focused on how CMOs can dramatically improve their
ability to attract top candidates—even when Amazon is invading your space….

At this moment, at least half of my CMO clients are launching a
reorganization or marketing transformation initiative. This ushers in
discomfort, chaos, and uncertainty.

Some will steer their ship through rough waters. Others will hide
below deck just to avoid confronting the tension and discomfort that any
transformation naturally creates.

In my two decades of witnessing hundreds of marketing and sales
transformations, I have seen four common myths that can derail a perfectly good
plan:…

1.

I’ve just left the SXSW 2019 mashup in Austin, Texas. And
what a joyful maiden voyage it was. In addition to the unlimited buffet of
mind-bending sessions and festooned characters, I reconnected with my friend
Guy Kawasaki.

Guy has just released his 15th book, Wise
Guy: Lessons from a Life
. And what a wise autobiography it is.

Lisa & Guy catch up at SXSW 2019 – Austin TX

Here’s why you need to buy copies for your teams, your high
school and college grads, and yourself….