The last several months of police brutality, racism, and human rights violations proved one thing: I was still racially numb and observing these persistent atrocities from a safe distance. This is how I pivoted quickly, assembled a group of concerned marketers and leaders and took peaceful action.

 

A lot is happening behind the scenes at EnergizeGrowth®.

Since you have been a loyal follower of my work—some of you for 18 years—I wanted you to know what we are changing, and how it might benefit you.

Let’s face it–COVID is a curse.

It’s an economic curse. It’s a social curse. And it’s an emotional curse.

Yet it’s also a blessing.

It has forced every conscious, growth-minded leader to step back, distance themselves from others, lower the cacophony in their lives, and reflect….

How does mindfulness play a role during COVID?

And given that the pandemic has forced us to really take a pause, what can we do to adapt and learn from mindfulness habits in order to simply be calmer and more focused?

In 1988, I was preparing for my first 280-mile solo flight.  I started in Stratford, Connecticut, and I was supposed to fly to a town called Concord, New Hampshire. As I crossed the state border from Massachusetts into New Hampshire, something strange happened….

COVID-19 has shifted how our customers act, think and buy. Your marketing needs to adapt quickly. Here are the 8 areas that are losing their relevance.

Lisa  recently joined Robert Middleton’s “Going Radically Virtual Series” to explore the value of applying mindful marketing in these challenging times. This session is packed with actionable advice and insights.

Click here to watch (you can skip the intros and go to 25:16).

Lisa Nirell joins seasoned entrepreneur and author, Rhett Power,  for Power Lunch Live. They discuss how mindfulness helps leaders and marketers thrive during these tough times.

Lisa was just featured in this LinkedIn Live (Livestream) to discuss how to get closer to your customers during COVID. Enjoy this 30 minute Q&A with Lisa and Charlene Li.

In the past 31 years of my career, I have deliberately avoided broadcasting and grandstanding when it came to social and political moments.

Now it’s different. America is burning, both figuratively and literally. Curfews are standard practice. The origin of “curfew” comes from the French word “couvre-feu.” This literally means cover fire.

And as a thought leader, adviser, coach, and the founder of several diverse professional communities, I can no longer cover the fire with politeness and positive thinking.

As marketers, we routinely obsess over the customer journey and how to measure “intent to purchase.” We know too that we do our best work when we’re facilitating micro conversions between a brand and a consumer that are naturally a good fit, rather than forcing a product on an exasperated audience.

We understand intuitively that relationship building, alignment, and value are essential to our vocation.

But how often do we truly lead with purpose and intention, rather than simply deploying tactics?

During this pandemic, my best clients are now completing their first round of scenario planning.

This is an essential process to help them determine financial alternatives and future resource requirements.

It also provides insight into what initiatives and offerings to keep, expand, or jettison.

Some of your more unfavorable scenarios suggest longer, more painful delays and streamlined operations. Scenario plans also might suggest that certain established offerings are no longer relevant to your customers.