It is tempting to dust off our desktop after summer holidays, dive into July, and plan new marketing promotions. Let me suggest an alternative. Slow down to move fast by launching an After Action Review (AAR).

Teams and leaders are simply exhausted. They need more than a summer sojourn and a mint julep to recuperate. And so do I. The first step towards recovery? Identify root causes of fatigue.

The wisdom to pause, reflect, and remain calm has gotten me safely to the other side of big life transitions. I call that process my “Plan BE.”

Marketing wisdom evolves from the marriage of knowledge and experience—and helps us make choices in an ever-changing, unpredictable world.