“Digital Innovation Day”: CLIC ’24 Manhattan
Alliance Bernstein Boardroom Headquarters, Central Park South, NYC.
May 1: 6:30-9 pm private dinner with discussion and book signing by Charlene Li
May 2: 10:30am-4 pm at Alliance Bernstein
WHY ATTEND?
AI has forever changed how we innovate and collaborate. This digital disruption is forcing us to market and interact with our stakeholders in unproven and uncertain ways.
Market leaders can no longer afford to take a “wait and see” with their digital-first policies and programs. In today’s rapidly moving economy, unforeseen competitors can appear quickly and decimate market momentum. The rapid race to the top of the AI mountain among OpenAI, Perplexity, Google, Anthropic, and Meta proves it.
Join us in Manhattan for CLIC ’24 and you will:
- Move your 2024 innovation strategy further, faster.
- Identify your ideal digital-centric customer to unlock growth.
- Gather use cases from leaders outside of your industry.
- Map your priorities to avoid team burnout and profit erosion.
WHO SHOULD ATTEND?
We will welcome digital innovators and growth leaders who:
- Are facing customer growth headwinds.
- Need fresh ideas outside of their industry.
- Want a haven to confidentially test their innovation strategy (non-competitive).
- Feel digitally challenged.
You will be joined by peers from AARP, Blackbaud, Coca-Cola (former officer), First Heritage Mortgage, HomeServe USA, and more. We offer a pitch-free, agency-free forum.
Here’s what your peers say about CLIC, and why you should attend (90 second video).
CLIC ’23 cohort in Nashville, TN. Photo courtesy of Marisa Cali
WHAT’S THE AGENDA?
Your “CLIC ’24 Digital Innovation Day” includes:
May 1: 6 pm kickoff at Red Eye. From 6:30-9 pm, enjoy a private 3 course dinner and strategy discussion on “Bridging the Generative AI Leadership Gap” with our special dinner guest and NY Times bestselling author, Charlene Li.
Charlene Li
May 2: Private Marketing Growth Leaders member meeting from 8:45-10:30 am at Alliance Bernstein.
- 10:30-10:45 Welcome remarks: Pinki Mehta and Lisa Nirell
- 10:45-11:30 Digital Doorways: Four Big Moves to Unlock Customer Growth with Andy Yost, HomeServe USA CMO
- 11:45-12:15 The Cookie-Less Recipe: Three Ingredients for Digital Marketing Success with Jeannie Gallardo, Head of Growth and Performance Marketing, CoStar Group
- 12:30-1:15 Lunch and learn: How to Curate, Develop and Deploy Thought Leadership to Elevate Your Digital Brand with Peter Winick, Founder and CEO – Thought Leadership Leverage, host of the acclaimed “Leveraging Thought Leadership” podcast and CLIC ’24 sponsor.
- 1:30-3:00 AI Strategy and Use Cases
- 3:15-4:00 The Strategic Priority Matrix with Lisa Nirell
Andy Yost
CMO, HomeServe USA
Jeannie Gallardo
Head of Growth and Performance Marketing, CoStar Group
Peter Winick
Founder and CEO, Thought Leadership Leverage
WHAT IS THE INVESTMENT?
We request a small expense offset for meals, materials, guest speakers, books and the events team. Registration closes on April 5. Choose MEMBER or NON-MEMBER options:
*** Non-members include prior CLIC cohort members who do not belong to the
Marketing Growth Leaders™ or On Ramp Career Network.
READY TO REGISTER?
Space is limited for this intimate gathering. If you have questions, please contact me soon.
We hope to see you for our Spring CLIC ’24 cohort near Central Park!
Lisa & Marisa
P.S. We have also secured CLIC ’24 at MEA Santa Fe (part 2)—October 2024. I’ll be co leading The Midlife Innovator retreat with Chip Conley.
Watch for those details in the coming weeks!