Category: Marketing innovation

Conference season is in full swing! I just returned from leading a dynamic session at the Adobe Digital Summit in Salt Lake City, Utah. Here are some photos from my panel discussion entitled “How Millennial Marketers are Leading Digital Change.”

Other journalists shared summaries of the session. Here are two featured posts:

CMO.com: Advice from 4 Millennial Marketers
PR Daily: “3 Ways to Market Like a Millennial

My summary of the conference will post shortly on Forbes, so stay tuned….

Greetings from the Adobe Summit, 
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I just had the pleasure of leading a panel discussion with four brilliant young Millennial marketers. We discussed the innovative ways they connect with both their teams and their markets. How do they take creative risks while still being mindful? And what are some of the myths that surround Millennial marketing?

Over 20 years ago, futurist John Naisbitt, author of Megatrends and High Tech/High Touch: Technology and Our Search for Meaning, predicted that “the more technology we have in this society, the more people want to be with people.” His predictions are coming true, especially among high performing executives who are struggling to find harmony between mindfulness and mindless technology addictions.

Think about how Naisbitt’s prophecy applies to you. Crowded networking events, faceless awards celebrations, and Pinterest pursuits are akin to playing a high-octane video game: you feel good when they are happening, but leave little lingering satisfaction when they have ended….

A few days ago, I shared Part 1 of my interview with Anna Patrick, a public relations professional and author of the popular blog, Meditations In Wonderland. (Missed Part 1? You can read it here.) The second and final part of our Q&A is now live.
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In Part 2, the subject is incorporating mindfulness into your workplace/career path.

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Last month, I had the chance to connect with a remarkable young writer and public relations professional named Anna Patrick at the Soundview Author Summit. Through her blog, Meditations In Wonderland, Anna shares insights on mindfulness with more than 20,000 readers. (“Meditations In Wonderland” is also the name of her upcoming novel.)

Anna and I discussed my new book, The Mindful Marketer, and how mindfulness/meditation practices can be applied to one’s career path….

I was recently interviewed for Spiral Marketing Podcasts, to discuss insights from my new book, The Mindful Marketer.
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Host Karl Boehm and I covered a lot of ground, including the definition of mindful marketing and why it’s so important in today’s data-driven, multi-tasking world. I also shared these tips:

The question you can ask yourself every day to keep yourself focused (I do this myself!)
One action you can take today to dramatically improve how you relate to customers and teammates
Three simple ways teams can engage, connect and make better decisions
How to identify “mindless marketing”

Chinese philosopher Lao Tzu once said “Knowing others is intelligence, knowing yourself is true wisdom.” Mindfulness is a gateway to discovering that wisdom and increasing your focus and clarity.
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Understandably, many of my community members have heard about the benefits of mindfulness. But they are skeptical. The thought of sitting in a meditative pose for 1 hour a day is daunting.

In Bangkok, Thailand, in 1955, historians were moving a plaster statue to another location in the Wat Traimit temple. As they attempted to remove the five-ton statue from its pedestal, the harnesses and ropes ripped apart. The statue came crashing to the ground. The plaster chipped off… revealing a gorgeous golden statue beneath. Today, the epic gold Buddha—the largest gold statue in the world—sits on public display.
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This discovery reminds us that, in order to be mindful, decisive and creative, we need to make room for our own true brilliance to shine.

If you have a few notches in your business belt, then you can recall the days when market leaders could formulate a strategy, stick with it for 5-10 years, and flourish. Today’s different, and the belt notches have lost their gravitas.
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Author Amanda Setili just released
The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World to help you identify the aspects of your business and marketing where you need to think and act quickly.…

Today’s digital world requires Marketing and IT teams to work more closely than ever before. The challenge? Differences in priorities, communication styles, and philosophies can cause conflict. How do you find common ground?
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Celerity, a business and digital consulting firm, recently hosted a CMO-CIO Roundtable to discuss these issues. I was brought in as an expert and author to facilitate the discussion.

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