Category: Mindful marketing

Last April, I received a surprise phone call:

“COVID has been a real wake-up call for me. I don’t know why I’m working this hard and building my company. I have a family member who needs me more than my employees and clients need me. We need to spend more time together. I’m going to keep a few clients, lay off my team, and shut down the office in Atlanta.”

The pandemic suddenly pushed this client to re-think their purpose….

What’s on the mind of CMOs these days? Based on last week’s private breakfast discussion with our Marketing Growth Leaders, a lot! If you are a marketing leader, or work with CMOs, you need to know what keeps them awake at night, and find ways to help them navigate these challenging times while designing a new course for the post-pandemic world.

Subscription businesses are reported to grow revenues five times faster than S&P 500 company revenues and US retail sales.

In this episode of the Mindful Marketer Life Stream, we sat down with the global expert on subscription businesses, Robbie Baxter, as she shares her wisdom and excerpts from her newest book, “The Forever Transaction.” We discuss how to build customers for life, steady revenue streams and mindfully designed membership business models.

Since March, I have received a steady stream of client requests on how they can identify and address extreme stress levels within their teams—not to mention their own lives. Their teams act distracted and downtrodden, sometimes missing commitments and important email messages.

My coaching often focuses on helping clients create greater calm and focus in their daily schedules. Their mental health concerns and team behaviors are clearly affecting their bottom line. For example, one mid-market CMO recently told me that team engagement and productivity has reached all-time lows….

I will be hosting a private CEO/CMO virtual breakfast on October 23rd. Our session will explore “The CEO-CMO Alliance: Healthy Growth in a Time of COVID.”

If you’re currently in a VP or CMO-level role, please join us for this private discussion. It will help you:

Position yourself as a stronger influencer in the C-SuiteGenerate ideas for growth during COVIDIdentify strategies or behaviors that hamper your CEO relationshipDiscuss what KPIs matter for 2021

You will walk away with pragmatic strategies to help you become a growth champion and strategic collaborator across your organization….

In a recent episode of SkyeTeam’s People First! podcast, Lisa sat down with Morag Barrett to explore what it means to be human during the pandemic and what mindful marketers share in common. They also discussed how marketing is changing forever, as well as some of the limitations of Big Data. Click below to listen.

Here are a some highlights from the podcast:
Lisa’s leadership journey – 1:00
What is mindful marketing –…

Last Sunday marked the final outdoor swim team practice of the season for me. It felt bittersweet, for sure. This was one of the most memorable summers for me in many ways.

One reason was that I enjoyed multiple lake swims in Vermont and outdoor practices. But with the Fall Equinox arriving today, the chill in the air swiftly ushers me to the indoor pool.

Long, intense workouts are not foreign to me. I’ve been swimming since I learned to walk….

In this episode from our Mindful Marketer LinkedIn Live Stream series, Lisa was joined by Michael Taylor for a discussion about the five simple questions that have helped their businesses and their client’s businesses repeatedly bounce back from a crisis and thrive, including the current economic maelstrom.

Follow Lisa on LinkedIn to tune in to the Mindful Marketer LinkedIn series the first 3 Fridays of each month at 1:30pm ET.

Two weeks ago, US presidential candidate Joe Biden and Kamala Harris announced their candidacy on a platform of kindness and empathy. As the week of virtual convention activities unfolded, it was clear that these themes will remain part of the Democratic party’s hue and cry until (and hopefully beyond) the November 3 election.

Hard as Democrats may try, empathy is STILL in short supply in our country today, and it is taking its toll on our citizens. Today, NPR’s Rhitu Chatterjee reported that most citizens are simply unsure when the next pandemic or political shoe will drop….

I am still catching up from my summer getaways to Boone, NC and the Vermont Kingdom.

I really enjoyed my open water swim trip to the pristine, expansive Vermont lakes near the Canadian border. I logged just seven miles over three days, but it was enough to cleanse some of the COVID cobwebs.

You may recall that our last issue outlined the behind-the-scenes happenings at EnergizeGrowth®. Since that time, we created a new Live Stream series and events page and it’s full of great advice and content for these pandemic times.