Category: Mindful marketing

5 ways to express appreciation, and retain your best people

As the Amazon HQ2 announcement descended like a drone in Northern Virginia, I sensed the anxiety levels rise among existing (and much smaller) regional employers. They have valid concerns about the level of employee poaching that could happen in the coming decade (yes, decade).

Gratitude is an often ignored method to address employee disengagement. These 5 methods of expressing gratitude might just be the solution to retaining your best people.

As we approach 2019, it’s the perfect time to invest time in these important planning stages. I developed 8 questions to kick-start the process and thrive in the new year.

Content strategies are more exciting and abundant than ever before.

But it’s not always easy to determine the best platforms to place your bets. Which content marketing strategies provide the highest return? In this 19 minute podcast, I sit down with Pete Winick and share my experiences, and reveal my favorite platforms.

When the pace of work and end of year marketing demands intensify, we have a choice. We can either dive in, head first, and invoke high stress levels…or we can calm our mind and increase our efficacy.

I suggest you ease into fall by creating time to reflect. In this post, you will find five of my favorite quotes to help you achieve that–and, in the process, improve your decision-making.

CMOs are expected to be brand ambassadors and masterful communicators. As you assess your abilities in that area, ask yourself: are you making it easy for people to engage with you—or are you creating confusion?

We just launched our first program with LinkedIn Learning, “Become an Effective CMO.” I invite you to download your course now.