Category: Mindful marketing

The keys to experimentation

Apathy shifted to alchemy.
Apathy shifted to alchemy.

I never set out to reach 42,700 people in two days. I was simply fed up with the news feed and shared my frustration on LinkedIn last Saturday. The post went viral. I hope my experience gives you a new perspective—it has for me. Here’s what unfolded.

We’re witness to forces toppling old ways of working and leading. Generative AI, geopolitical turmoil, media misinformation, and hybrid work are fueling concern and confusion about the future.

Based on the 170+ clients I have advised over the past two decades, I’m seeing how our old definition of transformation, coupled with the speed of change, is no longer serving us. And our stakeholders suffer.

AI frenzy is fostering awful intelligence and fuzzy math. And less than ten percent of our clients and followers are actively using AI at work. Here’s my contrarian view. The FOMO mindset is no way to live—and it stifles innovative thinking.

Teams and leaders are simply exhausted. They need more than a summer sojourn and a mint julep to recuperate. And so do I. The first step towards recovery? Identify root causes of fatigue.

The wisdom to pause, reflect, and remain calm has gotten me safely to the other side of big life transitions. I call that process my “Plan BE.”

January is the ideal time to kick start question #6 in my list of Mindful Questions: Ten years from now, what is one thing you will regret if you do not learn or do it now?

Estimated read time: 5 minutes

I love this time of year when I get to help leaders design their annual kickoff meetings and refresh their vision for future growth.

Sadly, some growth grinches roam these gatherings. Much like the grumpy solitary creature in the film “How the Grinch Stole Christmas,” some leaders miss the true meaning and mechanics behind this important holiday –the planning season. In 2023, I witnessed how these “bah humbug” habits disrupted investor confidence, demoralized team members, and crushed careers….

In this era of data deluge, suspicion, and endless chatter, I believe that our most successful marketing leaders are rediscovering the lost art of listening.

This year, it’s tempting for C-Suite leaders to obsess over boosting the balance sheet. They focus on efficiency—the theme song of our times. This approach has irreparable consequences. It leaves companies vulnerable to competitors who are committed to boosting customer-facing value to improve the bottom line.