Category: Mindful marketing

Last
September, I moved to a new townhome community. The real estate developer has
not yet completed the walking path surrounding the property. The first phase of
the path meanders along a roaring creek and the Kincaid Forest. At one point,
the path ends, awaiting new asphalt.

While
walking the trail with my friend, I invited her to continue on the dirt path.
It hugs the creek and takes us to a quiet patch of forest where I’ve spotted
hawks, foxes, turkeys, and deer….

We are pleased to announce that the 6th annual CMOs Leading Innovation Conference will be
held June 18-19 in Charleston, SC. The content for this year’s conference will be
focusing on “Innovating on Purpose.”

We are
looking for a few passionate marketing and leadership practitioners who are
willing to share their experiences with our C-Suite participants.

Do you
know a senior marketing leader or CEO who might be interested?

Here is
some background:

As 2020 unfolds, innovating on
purpose
is squarely part of every progressive organization’s growth
blueprint….

As marketing leaders, you know that a strong company culture cultivates a workforce of powerful brand advocates who enhance marketing efforts. What can marketing do to navigate the culture war that ensues in the face of increased M&A activity? Here are three rules of thumb to consider as you evaluate an M&A deal on the horizon, and when you are in the throes of a post-deal journey.

Executives from Dallas, Denver, DC, and beyond gathered at CLIC ’19 to address a perennial concern: creating innovative marketing cultures. Here are six takeaways from our CMO conference that may help you grow and thrive in the coming year.

Summer solstice often means that it’s time to slow down, dust off the patio furniture, and kick back. But opportunities  don’t always present themselves on our timeline, and force us to operate at sudden warp speed.

Here are 3 strategies I practiced when life “turned up the heat” – and how I will thrive in the year ahead.

In today’s dynamic work settings, it’s easy to default to a common decision making cadence. You run your meetings a certain way and you might think it’s a predictable, winning formula.

Once I met with the head of a successful investment firm, who boasted that “we make the majority of our decisions by consensus.” It’s no wonder they can’t agree on what lunches to order!

In all seriousness, choosing a default decision-making tool has one major disadvantage….

At this moment, at least half of my CMO clients are launching a
reorganization or marketing transformation initiative. This ushers in
discomfort, chaos, and uncertainty.

Some will steer their ship through rough waters. Others will hide
below deck just to avoid confronting the tension and discomfort that any
transformation naturally creates.

In my two decades of witnessing hundreds of marketing and sales
transformations, I have seen four common myths that can derail a perfectly good
plan:…

1.

Uncovering customer stories is your secret presidential power.

February 5 marks the 45th U.S. president’s State of the Union address.  Even though this bombastic politician is known for his childish theatrics, I doubt his speech will be as memorable as the one featuring Mr. Lenny Skutnik.

When he saw the woman lose her grip on the helicopter line, Skutnik dove into the icy Potomac waters and rescued her from certain death. His heroism earned him a VIP seat at President Reagan’s January 1982 State of the Union address….

We have scheduled 6 months’ worth of dynamic professional development and growth  opportunities for our community. Check out our schedule, and contact me if you would like to participate in these sessions: lisa@energizegrowth.com.

Here’s a great example of engaging video content from my recent conversation with Josh Golden, VP of Creative at Yes& Agency. Enjoy this video interview. (my 2 minute segment starts at 5:17).