Category: Covid

In the latest Mindful Marketer episode, creative entrepreneur, speaker, and author Bruce Turkel and I share the secrets of magnifying your personal power, the importance of connecting in a safe environment, and the miracles that happen when strong professionals come together.

Many people call themselves managers, but the word “manager” has undersold leadership for a very long time. In this episode, I share the screen with Don McGuire, the CMO of Qualcomm. He discusses how to creatively and proactively engage teams in today’s hybrid settings, marketing and connecting effectively with customers and strategic partners in the digital world, and leadership strategies that no longer work.

Here in the mid-Atlantic, we are experiencing the tail end of a natural phenomenon – the emergence of Brood X cicadas. After 17 years in the dark, billions of these noisy bugs have we emerged from underground.

This phenomenon echoes our own post-COVID emergence. We have a unique opportunity to reshape and redesign the new rules of the workplace. We can reinvent and reconnect with the people who matter: our teams, our customers, strategic partners, and other stakeholders….

Most of us are clamoring to return to face-to-face events and conferences. Yet conference planners and attendees are not necessarily on the same page. Valuegraphics, a noted research firm out of Vancouver, Canada, recently did a study of 1850 very avid conference goers. Here’s what David Allison and his research team discovered: there is dissonance.

Arriving at the gigantic, empty mall parking lot felt unsettling and unfamiliar.

Yet I knew the day ahead would get me grounded in the Loudoun County COVID POD (Point of Distribution) process, and the power of community service during a crisis.

This is how my adventures as a novice Volunteer Medical Corps (VMC) member began. One week ago, I reported for my first day of work at the POD.

The experience wasn’t just inspiring….

I just read Monday’s Wall Street Journal investigative story about Tony Hsieh, co-founder and former CEO of Zappos and author of the 2010 bestseller, Delivering Happiness.

I knew Tony, and it breaks my heart to learn about his rapid downward emotional spiral since the pandemic began. He delivered happiness to thousands without first securing his own metaphorical oxygen mask.

As many of us experience more aggressive pandemic restrictions and a potential increase in isolation, I encourage you to take note of this tragedy, how our loved ones and colleagues may also be feeling similar emotions, and what you can do to help them avoid extreme emotional distress….

Subscription businesses are reported to grow revenues five times faster than S&P 500 company revenues and US retail sales.

In this episode of the Mindful Marketer Life Stream, we sat down with the global expert on subscription businesses, Robbie Baxter, as she shares her wisdom and excerpts from her newest book, “The Forever Transaction.” We discuss how to build customers for life, steady revenue streams and mindfully designed membership business models.

Since March, I have received a steady stream of client requests on how they can identify and address extreme stress levels within their teams—not to mention their own lives. Their teams act distracted and downtrodden, sometimes missing commitments and important email messages.

My coaching often focuses on helping clients create greater calm and focus in their daily schedules. Their mental health concerns and team behaviors are clearly affecting their bottom line. For example, one mid-market CMO recently told me that team engagement and productivity has reached all-time lows….

I will be hosting a private CEO/CMO virtual breakfast on October 23rd. Our session will explore “The CEO-CMO Alliance: Healthy Growth in a Time of COVID.”

If you’re currently in a VP or CMO-level role, please join us for this private discussion. It will help you:

Position yourself as a stronger influencer in the C-SuiteGenerate ideas for growth during COVIDIdentify strategies or behaviors that hamper your CEO relationshipDiscuss what KPIs matter for 2021

You will walk away with pragmatic strategies to help you become a growth champion and strategic collaborator across your organization….

In a recent episode of SkyeTeam’s People First! podcast, Lisa sat down with Morag Barrett to explore what it means to be human during the pandemic and what mindful marketers share in common. They also discussed how marketing is changing forever, as well as some of the limitations of Big Data. Click below to listen.

Here are a some highlights from the podcast:
Lisa’s leadership journey – 1:00
What is mindful marketing –…

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