Category: Covid

A lot is happening behind the scenes at EnergizeGrowth®.

Since you have been a loyal follower of my work—some of you for 18 years—I wanted you to know what we are changing, and how it might benefit you.

Let’s face it–COVID is a curse.

It’s an economic curse. It’s a social curse. And it’s an emotional curse.

Yet it’s also a blessing.

It has forced every conscious, growth-minded leader to step back, distance themselves from others, lower the cacophony in their lives, and reflect….

How does mindfulness play a role during COVID?

And given that the pandemic has forced us to really take a pause, what can we do to adapt and learn from mindfulness habits in order to simply be calmer and more focused?

In 1988, I was preparing for my first 280-mile solo flight.  I started in Stratford, Connecticut, and I was supposed to fly to a town called Concord, New Hampshire. As I crossed the state border from Massachusetts into New Hampshire, something strange happened….

COVID-19 has shifted how our customers act, think and buy. Your marketing needs to adapt quickly. Here are the 8 areas that are losing their relevance.

Lisa  recently joined Robert Middleton’s “Going Radically Virtual Series” to explore the value of applying mindful marketing in these challenging times. This session is packed with actionable advice and insights.

Click here to watch (you can skip the intros and go to 25:16).

Lisa Nirell joins seasoned entrepreneur and author, Rhett Power,  for Power Lunch Live. They discuss how mindfulness helps leaders and marketers thrive during these tough times.

During this pandemic, my best clients are now completing their first round of scenario planning.

This is an essential process to help them determine financial alternatives and future resource requirements.

It also provides insight into what initiatives and offerings to keep, expand, or jettison.

Some of your more unfavorable scenarios suggest longer, more painful delays and streamlined operations. Scenario plans also might suggest that certain established offerings are no longer relevant to your customers.

This week on the podcast “Confessions of a Marketer,” Mark Reed-Edwards interviews Lisa on a timely topic, the key tenets of “Being a Mindful Marketer. ” They also talk about data and how to make your organization healthier and more sustainable. Click here to listen (skip to 2:14 to avoid ads).

Tune in for some of the podcast highlights:…

5:38 – Why connection is all that really matters.7:11 – What is mindful marketing?8:15 –

Here are 8 places you can look for unmet customer needs and new opportunities.  The latest launch of Panera Bread Grocery offerings provides insight and inspiration.

I recently invited Patty Lawrence to join me and discuss the essentials to small business continuity. The first two steps: 1) identify your levers within your control, and 2) quantify your BAMs (bare minimums) needed to keep marketing and serving your customers.

Has your inbox felt like a junk box this week? Mine certainly has. Many retailers, lenders and hospitality companies are dispensing pablum. Every message sounds identical: “We know it is a difficult time, and we are here for you.” Every CMO and PR professional behind this insipid messaging needs to re-examine where they are expending their energy.