Category: Adventures

How Marketers Can Be an Ally for Truth.

Photo courtesy of Marisa Cali.
Photo courtesy of Marisa Cali.

In the world of business—where we live, lead, and grow– the zealous quest for market dominance and ad revenues also can chip away at the priceless value of brand trust.

A lack of preparation for the major shifts introduced by generative AI can throw personal and business growth opportunities into the deep end.

When I reflect on this crazy year, my favorite moments shared one common wave: they involved acts of generosity.

Many promising marketing innovations never see the light of day because we do not fully understand the importance and timing of the idea incubation process. Naming your idea, then allowing ample time for testing and idea sharing, are essential steps in any innovation cycle.

Summer solstice often means that it’s time to slow down, dust off the patio furniture, and kick back. But opportunities  don’t always present themselves on our timeline, and force us to operate at sudden warp speed.

Here are 3 strategies I practiced when life “turned up the heat” – and how I will thrive in the year ahead.

Here’s a great example of engaging video content from my recent conversation with Josh Golden, VP of Creative at Yes& Agency. Enjoy this video interview. (my 2 minute segment starts at 5:17).

As the Amazon HQ2 announcement descended like a drone in Northern Virginia, I sensed the anxiety levels rise among existing (and much smaller) regional employers. They have valid concerns about the level of employee poaching that could happen in the coming decade (yes, decade).

Gratitude is an often ignored method to address employee disengagement. These 5 methods of expressing gratitude might just be the solution to retaining your best people.

We took a moment to reflect on our two fall 2018 CMO events in DC and Atlanta, GA: The CMO breakfast with Chip Conley, and our 4th annual CMOs Leading Innovation Conference. (CLIC ’18). This is the first in a series of conference recap posts to share key learnings.

I’m pleased to invite you to our private CMO breakfast on September 25 to help you accelerate your career. This is an exclusive gathering in Bethesda, Maryland, hosted by Walker & Dunlop.

You’ll meet Chip Conley, my good friend and fellow author. He is joining us from San Francisco, CA. Chip will share his career and life lessons from his Airbnb experiences. We will also celebrate the launch of his newest book, Wisdom@Work….

It’s Independence Day in the United States…although I prefer the term “Interdependence Day.” We cannot thrive without creating unique development opportunities, and collaborating with like-minded leaders and creatives.

When I spend time with leadership luminaries and marketing trendsetters, it’s electrifying. You may be preparing for your own “electrifying experiences” this week…fun food, friends, and fireworks. We are too—except the fireworks will be continuing into the fall months for our community.

If you are experiencing isolation as a marketing leader, or love to learn from some of the world’s top business luminaries, then join us for some of these exciting fall events….