Category: News & events

5 ways to express appreciation, and retain your best people

As the Amazon HQ2 announcement descended like a drone in Northern Virginia, I sensed the anxiety levels rise among existing (and much smaller) regional employers. They have valid concerns about the level of employee poaching that could happen in the coming decade (yes, decade).

Gratitude is an often ignored method to address employee disengagement. These 5 methods of expressing gratitude might just be the solution to retaining your best people.

Content strategies are more exciting and abundant than ever before.

But it’s not always easy to determine the best platforms to place your bets. Which content marketing strategies provide the highest return? In this 19 minute podcast, I sit down with Pete Winick and share my experiences, and reveal my favorite platforms.

We took a moment to reflect on our two fall 2018 CMO events in DC and Atlanta, GA: The CMO breakfast with Chip Conley, and our 4th annual CMOs Leading Innovation Conference. (CLIC ’18). This is the first in a series of conference recap posts to share key learnings.

High performing marketing leaders don’t rely on the school calendar to guide their learning experiences. They look for fresh ideas and perspectives throughout the year. Here are four of our innovation teachers from CLIC ‘18. They will provide high-impact insights that will fuel marketing innovation.