Category: Digital

How Marketers Can Be an Ally for Truth.

Photo courtesy of Marisa Cali.
Photo courtesy of Marisa Cali.

In the world of business—where we live, lead, and grow– the zealous quest for market dominance and ad revenues also can chip away at the priceless value of brand trust.

A lack of preparation for the major shifts introduced by generative AI can throw personal and business growth opportunities into the deep end.

In this era of data deluge, suspicion, and endless chatter, I believe that our most successful marketing leaders are rediscovering the lost art of listening.

Hype cycles take us—and our stakeholders—on a wild ride. Without strategic guardrails, our brand may be forever damaged. Yet here we are, diving into countless ChatGPT and other generative AI use cases and experiments, skipping the strategic questions and downplaying the consequences of unfettered use.

In episode 70 of The Mindful Marketer, we offer strategies to help you navigate the daunting digital desert and privacy pressures – and help you engage and keep great customers.

Collaborative, cross-functional planning requires us to explore new growth strategies. Those strategies should fulfill three guiding principles: they must boost the bottom line, align with our core values, and drive predictable 2023 results.

ChatGPT, tougher privacy rules, and a growing demand for differentiation can decimate well intended thought leadership and content strategies.

We define innovation as applying creativity to significantly improve or transform the stakeholder condition. As our recent cohort has proven, 2023 presents an opportunity to transform much more than the bottom line.

I’m thrilled to announce that we are headed to Charleston SC for our 6th annual CMOs Leading Innovation Conference–CLIC ’22— November 3-4, 2022. We are gathering in a historic city that embodies rebirth, recognition, and reinvention.

If you are a marketing leader or CEO, we would love for you to join us.

CLIC ’22 offers an intimate forum to help you:

  • Reinvigorate your personal and organization growth strategy
  • Leverage resources to accelerate company growth
  • Build personal and team resilience

Collaborate with bright minds from diverse backgrounds

Jason just saw five years of hard work go down the tubes.

As a CMO of a public company, he has invested five years of emotional capital and energy into team development and recognition.

Yet his team wasn’t immune to the spoils of The Great Resignation.

He just reported 47% turnover within the marketing team. Other departments weren’t proud of their turnover rates, either.

That’s turmoil in a nutshell.

How can we tame turmoil when world events swirl around us?…