A lack of preparation for the major shifts introduced by generative AI can throw personal and business growth opportunities into the deep end.
March 30, 2023
Hype cycles take us—and our stakeholders—on a wild ride. Without strategic guardrails, our brand may be forever damaged. Yet here we are, diving into countless ChatGPT and other generative AI use cases and experiments, skipping the strategic questions and downplaying the consequences of unfettered use.
January 26, 2023
Collaborative, cross-functional planning requires us to explore new growth strategies. Those strategies should fulfill three guiding principles: they must boost the bottom line, align with our core values, and drive predictable 2023 results.
June 7, 2022
I’m thrilled to announce that we are headed to Charleston SC for our 6th annual CMOs Leading Innovation Conference–CLIC ’22— November 3-4, 2022. We are gathering in a historic city that embodies rebirth, recognition, and reinvention.
If you are a marketing leader or CEO, we would love for you to join us.
CLIC ’22 offers an intimate forum to help you:
- Reinvigorate your personal and organization growth strategy
- Leverage resources to accelerate company growth
- Build personal and team resilience
Collaborate with bright minds from diverse backgrounds
March 22, 2022
Jason just saw five years of hard work go down the tubes.
As a CMO of a public company, he has invested five years of emotional capital and energy into team development and recognition.
Yet his team wasn’t immune to the spoils of The Great Resignation.
He just reported 47% turnover within the marketing team. Other departments weren’t proud of their turnover rates, either.
That’s turmoil in a nutshell.
How can we tame turmoil when world events swirl around us?…
May 12, 2021
I just returned from a magical 11-day trip to California and Hawaii. I have always enjoyed combining my personal travel with business travel, as it affords me the opportunity to see more of “my people.” It also makes efficient use of my travel time. And let’s face it – travel is not exactly a glamorous experience. I experienced first-hand some of the new rules of travel during a pandemic. You might be planning your summer vacations and cannot wait to get out of the house (and have been fully vaccinated, also). Hope these are helpful.