In episode 70 of The Mindful Marketer, we offer strategies to help you navigate the daunting digital desert and privacy pressures – and help you engage and keep great customers.
March 16, 2023
January 26, 2023
Collaborative, cross-functional planning requires us to explore new growth strategies. Those strategies should fulfill three guiding principles: they must boost the bottom line, align with our core values, and drive predictable 2023 results.
January 12, 2023
ChatGPT, tougher privacy rules, and a growing demand for differentiation can decimate well intended thought leadership and content strategies.
November 30, 2022
We define innovation as applying creativity to significantly improve or transform the stakeholder condition. As our recent cohort has proven, 2023 presents an opportunity to transform much more than the bottom line.
June 7, 2022
I’m thrilled to announce that we are headed to Charleston SC for our 6th annual CMOs Leading Innovation Conference–CLIC ’22— November 3-4, 2022. We are gathering in a historic city that embodies rebirth, recognition, and reinvention.
If you are a marketing leader or CEO, we would love for you to join us.
CLIC ’22 offers an intimate forum to help you:
- Reinvigorate your personal and organization growth strategy
- Leverage resources to accelerate company growth
- Build personal and team resilience
Collaborate with bright minds from diverse backgrounds
March 22, 2022
Jason just saw five years of hard work go down the tubes.
As a CMO of a public company, he has invested five years of emotional capital and energy into team development and recognition.
Yet his team wasn’t immune to the spoils of The Great Resignation.
He just reported 47% turnover within the marketing team. Other departments weren’t proud of their turnover rates, either.
That’s turmoil in a nutshell.
How can we tame turmoil when world events swirl around us?…
May 12, 2021
I just returned from a magical 11-day trip to California and Hawaii. I have always enjoyed combining my personal travel with business travel, as it affords me the opportunity to see more of “my people.” It also makes efficient use of my travel time. And let’s face it – travel is not exactly a glamorous experience. I experienced first-hand some of the new rules of travel during a pandemic. You might be planning your summer vacations and cannot wait to get out of the house (and have been fully vaccinated, also). Hope these are helpful.
February 20, 2019
This week, several news outlets
reported highlights from the British
parliamentary committee (known as the DCMS committee).
Last year, DCMS spent 18 exhaustive
months investigating Facebook’s online political disinformation dissemination
and misuse of people’s data.
While I’m no attorney or MP, I
believe every marketer can learn from these allegations. They are a cautionary
tale of using (and abusing) personalization, AI to streamline access to
customer data that companies sell to outside firms to increase revenue or
November 16, 2018
As we approach 2019, it’s the perfect time to invest time in these important planning stages. I developed 8 questions to kick-start the process and thrive in the new year.
September 19, 2018
CMOs continue to express their frustration and discontent with content strategies. In this post, we offer 4 suggestions to optimize your content investment. It is designed to ensure long-term growth and brand repute.