Category: Marketing innovation

The keys to experimentation

Apathy shifted to alchemy.
Apathy shifted to alchemy.

I never set out to reach 42,700 people in two days. I was simply fed up with the news feed and shared my frustration on LinkedIn last Saturday. The post went viral. I hope my experience gives you a new perspective—it has for me. Here’s what unfolded.

The Midlife Innovator cohort (our 9th) will harness corporate and personal wisdom to fuel reinvention and long-term growth.

When 1,382 people registered last week, I realized we had struck a nerve.
One of my long-time clients asked me to lead a webinar entitled “From Burnout to Balance: Three Priority Principles for Executive Success.”
Here’s why this topic matters right now—and why so many participated.

Join us for CLIC ’25 – C-Suite Leading Innovation Conference — May 8-9, 2025. Our theme: “The Art of Experimentation.”
You will meet peers from AARP, CoStar Group, First Heritage Mortgage, Junior Achievement, Harvard University, and more.

We’re witness to forces toppling old ways of working and leading. Generative AI, geopolitical turmoil, media misinformation, and hybrid work are fueling concern and confusion about the future.

Marketing wisdom evolves from the marriage of knowledge and experience—and helps us make choices in an ever-changing, unpredictable world.

Each year, we select a senior growth leader for our CLIC Beacon Award. We honor and recognize their commitment to promoting shared knowledge, inspiration, and experiences. The recipient  models the traits of a strategic leader: open, real, and respectful.

The Midlife Innovator cohort (our 9th) will harness corporate and personal wisdom to fuel reinvention and long-term growth.

AI has forever changed how we innovate and collaborate. Move your 2024 growth strategies forward faster at CLIC ’24, happening May 1-2 in New York.

Estimated read time: 5 minutes

I love this time of year when I get to help leaders design their annual kickoff meetings and refresh their vision for future growth.

Sadly, some growth grinches roam these gatherings. Much like the grumpy solitary creature in the film “How the Grinch Stole Christmas,” some leaders miss the true meaning and mechanics behind this important holiday –the planning season. In 2023, I witnessed how these “bah humbug” habits disrupted investor confidence, demoralized team members, and crushed careers….