Category: Marketing innovation

Who do you want to be in 2023?

Our 6th CLIC cohort (a shy bunch!). Photo courtesy Doug Media Productions.
Our 6th CLIC cohort (a shy bunch!). Photo courtesy Doug Media Productions.

We define innovation as applying creativity to significantly improve or transform the stakeholder condition. As our recent cohort has proven, 2023 presents an opportunity to transform much more than the bottom line.

Join Lisa Nirell (Become an Effective CMO) and Robbie Kellman Baxter (Working with Leadership and Boards) for a LIVE conversation about what it takes to thrive at the highest levels of marketing.

In this conversation with my CLIC ’22 co-host, Catherine LaCour, you’ll get a sneak peek into her “Five Growth Levers” morning session.

I’m thrilled to announce that we are headed to Charleston SC for our 6th annual CMOs Leading Innovation Conference–CLIC ’22— November 3-4, 2022. We are gathering in a historic city that embodies rebirth, recognition, and reinvention.

If you are a marketing leader or CEO, we would love for you to join us.

CLIC ’22 offers an intimate forum to help you:

  • Reinvigorate your personal and organization growth strategy
  • Leverage resources to accelerate company growth
  • Build personal and team resilience

Collaborate with bright minds from diverse backgrounds

Jason just saw five years of hard work go down the tubes.

As a CMO of a public company, he has invested five years of emotional capital and energy into team development and recognition.

Yet his team wasn’t immune to the spoils of The Great Resignation.

He just reported 47% turnover within the marketing team. Other departments weren’t proud of their turnover rates, either.

That’s turmoil in a nutshell.

How can we tame turmoil when world events swirl around us?…

We’re living in a time of marketing liminality.  Some leaders feel as if they have one hand clinging to their Zoom rooms and one hand clinging to a dusty office HQ desk.

This messy middle moment is fueled by ever-changing customer expectations, dynamic workplace configurations, and  high team turnover. (I started to see these challenges emerge in 2018 and published 3 posts about them here.)

There is a silver lining to this liminal marketing moment….

Whether you work for a museum or MarTech company, one thing remains constant: too many marketers still believe that a poor digital or physical experience won’t hurt their brand. 

Just think about how many retailers you recently visited, and how deeply disappointed you felt by the experience. If you’re like me, you probably walked out empty-handed, grabbed your phone, and chose to order online. The online experience was less painful and annoying.

Don’t let this happen to your brand….

Looking back at 2021, career shifting became the norm. Marketing leadership roles are abundant right now.

I’m not surprised–PwC’s 2021 Future of Work survey revealed that 65% of employees are looking for a new job. Also, in 2021, over half of my clients were either promoted or changed jobs.

Landing that new role or promotion can be very energizing. You typically have just 90 days to make your mark as an innovator, not just a doer….

Two years into the pandemic, things still feel heavy. To cope, some professionals have turned to self-medication versus meditation (or other healthy habits).

For many of us marketers, our creative candles have flamed out.

Instead of focusing on discussing the theme, “The Great Resignation,” what if we made 2022 “The Year of PLAY?”

In Episode 51, we explore the connection of PLAY to performance with my colleague, Gary Ware.

You may think I’m glossing over the severity of the pandemic….

The dictionary defines “legacy” as leaving an inheritance or property after death. That term is simply outdated.

We need to make an impact while we are alive and vibrant. And I believe that CMOs are not the only leaders who should consider a new approach to living their legacy. Here’s why…

Today, our teams and loved ones no longer expect a clear, predictable, 20 year strategic plan. Those days are over. 

They want to follow courageous leaders with a growth mindset. …

How digital-ready is your team?

Take our 3 minute quiz to find out.
TAKE THE QUIZ!
close-link