Category: Marketing innovation

Learn how strong CEO-CMO alliances are built and sustained (private luncheon)

What are the secrets to a strong CEO-CMO alliance? How can CMOs contribute more effectively and consistently to their organization’s growth agenda? Join us October 24 to find out.

Last week,we announced CLIC ’19 – The CMOs Leading Innovation Conference — is happening in San Francisco on December 5-6. This year’s theme – our 5th year!– is “Building an Innovative Marketing Culture.”

And here’s
why we will sell out…

Guy
Kawasaki, one of my mentors and longtime friends has just agreed to join our
dynamic CLIC speaker lineup.

In this session, you’ll hear how this “Wise Guy” has taught millions of leaders and entrepreneurs his secrets for building innovative marketing cultures….

Summer solstice often means that it’s time to slow down, dust off the patio furniture, and kick back. But opportunities  don’t always present themselves on our timeline, and force us to operate at sudden warp speed.

Here are 3 strategies I practiced when life “turned up the heat” – and how I will thrive in the year ahead.

This month’s guest blogger is David C. Baker, Author of The Business of Expertise. His take on systems thinking applies to any expert or marketing leader who wants to serve the most profitable and enjoyable customers. Follow David at www.davidcbaker.com.This month’s guest blogger is David C. Baker, Author of The Business of Expertise. His take on systems thinking applies to any expert or marketing leader who wants to serve the most profitable and enjoyable customers.

At this moment, at least half of my CMO clients are launching a
reorganization or marketing transformation initiative. This ushers in
discomfort, chaos, and uncertainty.

Some will steer their ship through rough waters. Others will hide
below deck just to avoid confronting the tension and discomfort that any
transformation naturally creates.

In my two decades of witnessing hundreds of marketing and sales
transformations, I have seen four common myths that can derail a perfectly good
plan:…

1.

We have scheduled 6 months’ worth of dynamic professional development and growth  opportunities for our community. Check out our schedule, and contact me if you would like to participate in these sessions: lisa@energizegrowth.com.

As we approach 2019, it’s the perfect time to invest time in these important planning stages. I developed 8 questions to kick-start the process and thrive in the new year.

We have many stories from CLIC ’18 to pass along, and they would consume pages!  That’s why we plan to send you these stories in small bites in the coming months.

In the meantime, here’s one announcement that is worth shouting about.

Each year, we celebrate members who model our core values and raise the performance bar within our profession. This year, we selected someone who has taken their marketing leadership role to a whole new level: Jennifer Groese of List Partners….

Content strategies are more exciting and abundant than ever before.

But it’s not always easy to determine the best platforms to place your bets. Which content marketing strategies provide the highest return? In this 19 minute podcast, I sit down with Pete Winick and share my experiences, and reveal my favorite platforms.

We took a moment to reflect on our two fall 2018 CMO events in DC and Atlanta, GA: The CMO breakfast with Chip Conley, and our 4th annual CMOs Leading Innovation Conference. (CLIC ’18). This is the first in a series of conference recap posts to share key learnings.