As marketing leaders, you know that a strong company culture cultivates a workforce of powerful brand advocates who enhance marketing efforts. What can marketing do to navigate the culture war that ensues in the face of increased M&A activity? Here are three rules of thumb to consider as you evaluate an M&A deal on the horizon, and when you are in the throes of a post-deal journey.
January 7, 2020
December 18, 2019
Executives from Dallas, Denver, DC, and beyond gathered at CLIC ’19 to address a perennial concern: creating innovative marketing cultures. Here are six takeaways from our CMO conference that may help you grow and thrive in the coming year.
September 27, 2019
What are the secrets to a strong CEO-CMO alliance? How can CMOs contribute more effectively and consistently to their organization’s growth agenda? Join us October 24 to find out.
July 25, 2019
Last week,we announced CLIC ’19 – The CMOs Leading Innovation Conference — is happening in San Francisco on December 5-6. This year’s theme – our 5th year!– is “Building an Innovative Marketing Culture.”
why we will sell out…
Kawasaki, one of my mentors and longtime friends has just agreed to join our
dynamic CLIC speaker lineup.
In this session, you’ll hear how this “Wise Guy” has taught millions of leaders and entrepreneurs his secrets for building innovative marketing cultures….
June 27, 2019
Summer solstice often means that it’s time to slow down, dust off the patio furniture, and kick back. But opportunities don’t always present themselves on our timeline, and force us to operate at sudden warp speed.
Here are 3 strategies I practiced when life “turned up the heat” – and how I will thrive in the year ahead.
June 19, 2019
This month’s guest blogger is David C. Baker, Author of The Business of Expertise. His take on systems thinking applies to any expert or marketing leader who wants to serve the most profitable and enjoyable customers. Follow David at www.davidcbaker.com.This month’s guest blogger is David C. Baker, Author of The Business of Expertise. His take on systems thinking applies to any expert or marketing leader who wants to serve the most profitable and enjoyable customers.…
March 30, 2019
At this moment, at least half of my CMO clients are launching a
reorganization or marketing transformation initiative. This ushers in
discomfort, chaos, and uncertainty.
Some will steer their ship through rough waters. Others will hide
below deck just to avoid confronting the tension and discomfort that any
transformation naturally creates.
In my two decades of witnessing hundreds of marketing and sales
transformations, I have seen four common myths that can derail a perfectly good
January 11, 2019
We have scheduled 6 months’ worth of dynamic professional development and growth opportunities for our community. Check out our schedule, and contact me if you would like to participate in these sessions: email@example.com.
November 16, 2018
As we approach 2019, it’s the perfect time to invest time in these important planning stages. I developed 8 questions to kick-start the process and thrive in the new year.
November 1, 2018
We have many stories from CLIC ’18 to pass along, and they would consume pages! That’s why we plan to send you these stories in small bites in the coming months.
In the meantime, here’s one announcement that is worth shouting about.
Each year, we celebrate members who model our core values and raise the performance bar within our profession. This year, we selected someone who has taken their marketing leadership role to a whole new level: Jennifer Groese of List Partners….