Seasoned leaders need to know how companies find great candidates (like you!) in this new world of work. These trends and advice will show how you can adapt.
August 22, 2022
Now is the perfect time to step up, reduce attrition of your best talent, and, in turn, dramatically boost brand repute. This is a marketer’s moment in the sun.
August 11, 2022
Now is the perfect time to step up, reduce attrition of your best talent, and, in turn, dramatically boost brand repute. This is a marketer’s moment in the sun.
April 19, 2022
Hiring an executive coach is a personal choice. Use time to build the right set of screening questions during your vetting process.
- Does this coach have a track record of ensuring that my actions, ambitions and aspirations are aligned with my company’s key goals, vision, and values?
- Can she point to measurable results from her coaching engagements (versus smile sheets)?
- Can I rely on her to help me dramatically grow my external and internal networks, or is she isolated from business communities?
Relationships trump hands-on skills as I climb the career ladder. Will she show me a way to reach beyond the “do good work” model, and help me build a dedicated team of stakeholders?
March 22, 2022
Jason just saw five years of hard work go down the tubes.
As a CMO of a public company, he has invested five years of emotional capital and energy into team development and recognition.
Yet his team wasn’t immune to the spoils of The Great Resignation.
He just reported 47% turnover within the marketing team. Other departments weren’t proud of their turnover rates, either.
That’s turmoil in a nutshell.
How can we tame turmoil when world events swirl around us?…
February 23, 2022
We’re living in a time of marketing liminality. Some leaders feel as if they have one hand clinging to their Zoom rooms and one hand clinging to a dusty office HQ desk.
This messy middle moment is fueled by ever-changing customer expectations, dynamic workplace configurations, and high team turnover. (I started to see these challenges emerge in 2018 and published 3 posts about them here.)
There is a silver lining to this liminal marketing moment….
November 30, 2021
When it comes to our careers and our customer relationships, the way we FEEL frames our reality.
Yet there is a “reality paradox” happening in our workplaces.
On the one hand, we are witnessing declining unemployment (now 4.8% in the USA), soaring corporate and consumer spending, and a frenetic hiring pace for marketing and CX professionals. 50% of my clients have either been promoted or changed careers in the past 22 months.
On the other hand, drug overdoses in the USA have surpassed 100,000 this year….
October 12, 2021
At least half of our marketing clients and community members are actively seeking or being recruited for very financially attractive roles. How can you adapt to the new hiring and recruiting processes without selling your soul?