Category: Talent & Teams

Teams and leaders are simply exhausted.

Horseshoe Island and Lake Memphremagog VT swim camp. Photos courtesy of Charlotte Brynn.
Horseshoe Island and Lake Memphremagog VT swim camp. Photos courtesy of Charlotte Brynn.

Teams and leaders are simply exhausted. They need more than a summer sojourn and a mint julep to recuperate. And so do I. The first step towards recovery? Identify root causes of fatigue.

“The most important thing for who you are is not what you say YES to, but what you say NO to.” If these wise words work for A-listers, they can work for you.

Seasoned leaders need to know how companies find great candidates (like you!) in this new world of work. These trends and advice will show how you can adapt.

Now is the perfect time to step up, reduce attrition of your best talent, and, in turn, dramatically boost brand repute. This is a marketer’s moment in the sun.

Now is the perfect time to step up, reduce attrition of your best talent, and, in turn, dramatically boost brand repute. This is a marketer’s moment in the sun.

Hiring an executive coach is a personal choice. Use time to build the right set of screening questions during your vetting process.

  1. Does this coach have a track record of ensuring that my actions, ambitions and aspirations are aligned with my company’s key goals, vision, and values?
  2. Can she point to measurable results from her coaching engagements (versus smile sheets)?
  3. Can I rely on her to help me dramatically grow my external and internal networks, or is she isolated from business communities?

Relationships trump hands-on skills as I climb the career ladder. Will she show me a way to reach beyond the “do good work” model, and help me build a dedicated team of stakeholders?

Jason just saw five years of hard work go down the tubes.

As a CMO of a public company, he has invested five years of emotional capital and energy into team development and recognition.

Yet his team wasn’t immune to the spoils of The Great Resignation.

He just reported 47% turnover within the marketing team. Other departments weren’t proud of their turnover rates, either.

That’s turmoil in a nutshell.

How can we tame turmoil when world events swirl around us?…

We’re living in a time of marketing liminality.  Some leaders feel as if they have one hand clinging to their Zoom rooms and one hand clinging to a dusty office HQ desk.

This messy middle moment is fueled by ever-changing customer expectations, dynamic workplace configurations, and  high team turnover. (I started to see these challenges emerge in 2018 and published 3 posts about them here.)

There is a silver lining to this liminal marketing moment….

DEI is a topic whose time has come, yet it’s rife with complexity for marketers, communicators, and leadership teams. During our quarterly Marketing Growth Leaders™ gathering, we discussed the common obstacles CMOs need to avoid with DEI efforts.

The role of marketing leaders in shaping and implementing DEI strategy requires us to be transparent, vulnerable, and open to solutions.

We welcomed special guest Rohit Bhargava, the CEO of The Non-Obvious Company and co-author of Beyond Diversity….

Looking back at 2021, career shifting became the norm. Marketing leadership roles are abundant right now.

I’m not surprised–PwC’s 2021 Future of Work survey revealed that 65% of employees are looking for a new job. Also, in 2021, over half of my clients were either promoted or changed jobs.

Landing that new role or promotion can be very energizing. You typically have just 90 days to make your mark as an innovator, not just a doer….