Now is the perfect time to step up, reduce attrition of your best talent, and, in turn, dramatically boost brand repute. This is a marketer’s moment in the sun.
June 7, 2022
I’m thrilled to announce that we are headed to Charleston SC for our 6th annual CMOs Leading Innovation Conference–CLIC ’22— November 3-4, 2022. We are gathering in a historic city that embodies rebirth, recognition, and reinvention.
If you are a marketing leader or CEO, we would love for you to join us.
CLIC ’22 offers an intimate forum to help you:
- Reinvigorate your personal and organization growth strategy
- Leverage resources to accelerate company growth
- Build personal and team resilience
Collaborate with bright minds from diverse backgrounds
March 22, 2022
Jason just saw five years of hard work go down the tubes.
As a CMO of a public company, he has invested five years of emotional capital and energy into team development and recognition.
Yet his team wasn’t immune to the spoils of The Great Resignation.
He just reported 47% turnover within the marketing team. Other departments weren’t proud of their turnover rates, either.
That’s turmoil in a nutshell.
How can we tame turmoil when world events swirl around us?…
February 23, 2022
DEI is a topic whose time has come, yet it’s rife with complexity for marketers, communicators, and leadership teams. During our quarterly Marketing Growth Leaders™ gathering, we discussed the common obstacles CMOs need to avoid with DEI efforts.
The role of marketing leaders in shaping and implementing DEI strategy requires us to be transparent, vulnerable, and open to solutions.
We welcomed special guest Rohit Bhargava, the CEO of The Non-Obvious Company and co-author of Beyond Diversity….
January 31, 2022
Whether you work for a museum or MarTech company, one thing remains constant: too many marketers still believe that a poor digital or physical experience won’t hurt their brand.
Just think about how many retailers you recently visited, and how deeply disappointed you felt by the experience. If you’re like me, you probably walked out empty-handed, grabbed your phone, and chose to order online. The online experience was less painful and annoying.
Don’t let this happen to your brand….
December 21, 2021
For marketing leaders, 2021 was a year to remember—and not repeat!
Customer expectations shifted rapidly. Some great marketers left their lofty roles to be their own bosses. In fact, recent Labor Department data show that the number of unincorporated self-employed workers has risen by 500,000 since the pandemic.
Many top team members either resigned or re-tooled, leaving costly gaps.
One of my top clients, for example, had to delay a new product launch valued at $1B because of talent gaps and burned-out teams. …
October 19, 2021
Now more than ever, every marketer must equip themselves with the visual leadership techniques required in this new hybrid world.
The absence of body language and cues we get from face to face conversations demands new skills for effective communication.
Listen to Todd Cherches on how to get others to “see” what you’re saying and inspire others to take action.
September 1, 2021
You might think that the pandemic is the true cause of many of us focusing on short-term issues and being reactionary.
But I have news for you.
For the years I’ve been advising Chief Marketing Officers and CEOs, this problem has haunted them.
Too much short-term thinking can severely limit your career as well as your best-laid marketing strategies.
In this episode, I share the screen with Dorie Clark. She is a prolific entrepreneur, professor, standup comedienne, communications coach, and Author of The Long Game.…
March 22, 2021
Do you ever feel like you need to “check your true self at the door” before you arrive at work? Do you put on a crappy happy face for your marketing teams? Thankfully, it is possible to overcome those feelings and do your best work.