Category: Mindful marketing

By Guest Blogger Deanna Zaucha, Senior Specialist of Content Marketing for Webs and Pagemodo

Independence Day will come and go, but it never fails to set the momentum for the holiday season to come. For marketers, holidays are a great time of the year to drive traffic and encourage engagement with customers. However, we’re often faced with outdated and stagnant social media campaigns.

For your marketing campaign to stay ahead of the curve and stand out in a crowd, it should be memorable, unique and most importantly, engaging….

We just completed our first annual CMOs Leading Innovation Conference (CLIC ’15) in Tyson’s Corner, Virginia. Although this full day session deserves more reflection than a David Letterman-style Top Ten List, I wanted to pass along my initial thoughts.

Twenty-five CMOs and CEOs gathered from cool companies such as Twitter, Informatica, H&R Block, SageWater, Gannett/USAToday, Decision Lens, XO Communications, Celerity, and DestinationDC. Adobe’s CMO.com, a globally reknown publication reaching over 22,000 marketing leaders, partnered with us to cover the event….

 

Let’s talk about how we design our marketing communities. In Buddhism, we have a term called sangha. This has to do with surrounding yourself with like-minded people who support you in whatever you’re doing.

We need to find our sangha as mindful marketers. In this video, Jamie Gorski, CMO of The Bozzuto Group, and I discuss what’s worked for us over the years. Some of the points we cover include:

The importance and benefits of a peer group (for example, our Marketing Leaders of DC™  community)
Guidelines and ideas for designing your own peer communities
How surrounding yourself with champions can also make you a champion

I invite you to take four minutes to enjoy the video….

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There are many different strategies involved in mindful marketing, from using intentional language to designing our customer communities in a new way. It can be hard to implement all of these things in our companies at once. Where to begin?

In this video, I offer guidance in setting your mindful marketer priorities….

Today’s marketing leaders can recite the ABCs of social media: content marketing, revenue performance management, and branding. Yet when it comes to conversations with their C-suite peers, they often speak in another language.

In 2014, the Project Management Institute revealed that 44% of strategic initiatives are unsuccessful. Why? They discovered the main reason is a lack of organization alignment at around 58%. In other words, unsuccessful projects are not highly aligned to a company’s strategic goals.

If you are an executive responsible for driving growth, it’s tempting to be distracted by the myriad new marketing automation tools and marketing cloud applications at the expense of strategic priorities….

 

What are some practical, everyday ways that marketing leaders can become more mindful?

That’s the question I posed to attendees during my AdWeek DC keynote. What emerged were some extremely thoughtful mindful marketing ideas that I’d like to share with you in this video.

A few highlights:

How to understand and find balance between what is meaningful, rather than just measurable…
Why peer-to-peer interaction and genuine empathy are so crucial in today’s over-“connected”

 

I recently met with IN Live! network host Limor Schafman to discuss The Mindful Marketer. We discussed how mindfulness is playing an increasingly important role in corporations—both in personal practice and in regards to marketing strategy. I shared how these new trends in mindfulness can help marketing leaders be more effective, and create deeper connections with customers.

Check out the video to learn:…

Why you need to create “white space”

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Can we talk for a moment about our marketing habits?

During AdWeek DC, I addressed the topic of marketing habits with Jamie Gorski, CMO of The Bozzuto Group. In our fireside chat, we uncovered the most common mindless marketing habits (including some that will probably surprise you). Here’s a sampling:…

Spending too much time on immediate tasks and not enough on innovation (being an “order taker”

Do you have what it takes to lead successfully in today’s fast-changing marketing environment?
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That’s the tough question posed in Be a Marketing Maestro, a new eBook from Direct Marketing News and sponsored by Teradata. To thrive as a marketing leader today, you must learn how to create harmony in a cacophonous marketing environment.

Spring is bursting with professional development opportunities for you. Below you will find my upcoming schedule for keynotes and workshops. Please join me for these exceptional networking and learning experiences.

Integrate 2015 – Integrated Marketing Conference,  West Virginia University, May 29-30. Join me for my keynote and book signing. You’ll meet marketing leaders from Sony Music Entertainment, Coca-Cola, St. Jude Hospital, and PEMCO Mutual Insurance.

The Social Shake-Up 2015 Workshop and book signing: “Leading the Mindful Marketing Revolution,” June 8, Atlanta….

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