Lisa Nirell
Lisa Nirell
Copyright © 2025 Lisa Nirell.
All Rights Reserved.
As the Amazon HQ2 announcement descended like a drone in Northern Virginia, I sensed the anxiety levels rise among existing (and much smaller) regional employers. They have valid concerns about the level of employee poaching that could happen in the coming decade (yes, decade).
Gratitude is an often ignored method to address employee disengagement. These 5 methods of expressing gratitude might just be the solution to retaining your best people.
As we approach 2019, it’s the perfect time to invest time in these important planning stages. I developed 8 questions to kick-start the process and thrive in the new year.
Content strategies are more exciting and abundant than ever before.
But it’s not always easy to determine the best platforms to place your bets. Which content marketing strategies provide the highest return? In this 19 minute podcast, I sit down with Pete Winick and share my experiences, and reveal my favorite platforms.
When the pace of work and end of year marketing demands intensify, we have a choice. We can either dive in, head first, and invoke high stress levels…or we can calm our mind and increase our efficacy.
I suggest you ease into fall by creating time to reflect. In this post, you will find five of my favorite quotes to help you achieve that–and, in the process, improve your decision-making.
This is the second article of a two-part series. To read Part One, click here.
These trends will force us to communicate with external service providers in new ways. Here are my recommendations:…
Stop issuing RFPs to outside firms for your strategic initiatives. RFPs are sales prevention tactics to keep administrative people busy and dehumanize marketing. They may be great for buying coffee service, but not for building your digital presence. Are you going to spend hundreds of thousands of dollars, maybe millions of dollars with an agency based on price?
I recently learned a new term: liminality. It’s defined as a quality of ambiguity or disorientation that occurs in the middle stage of rituals. In today’s working world, it’s common for people to change jobs over a dozen times in their lives. And some can be significant career shifts, not lateral career moves. Yet many of us rush to the next “new thing,” never allowing us to feel complete and whole with our past.
If each of us can expect to change jobs over a dozen times, and be truly present in our new role, we must embrace that temporary period of liminal life….
CMOs are expected to be brand ambassadors and masterful communicators. As you assess your abilities in that area, ask yourself: are you making it easy for people to engage with you—or are you creating confusion?
The world is in need of more time to reflect and think before acting. That goes double for marketers. There are a lot of changes going on in the marketing profession. Customers are feeling it — they’re barraged with information. And I don’t believe tech is the answer.
I recently spoke with Lee Price of Managing Editor about being mindful at work. We explored the the challenges of being connected constantly by technology without being distracted….
Ever wonder why some leaders avoid taking risks in their roles, and default to status quo? I have a theory about this. I believe that without strong personal financial confidence, every decision, no matter how small, feels risky. Leaders lose the ability and courage to garner budget commitment and innovate.
I see a clear connection between the tolerance for calculated risk and financial confidence. Here is how my theory evolved.
Last summer, our financial adviser of 13 years changed careers, leaving us with “Gary,” a new broker….
We just launched our first program with LinkedIn Learning, “Become an Effective CMO.” I invite you to download your course now.