Tagged: CMO and CFO

Some marketing leaders in these sectors are developing preventive (versus contingent) strategies to thrive in the emerging, ambiguous competitive landscape. Many will barely survive and compete on price; others will invent new approaches to reach customers, build patient communities, and innovate how they deliver services.

Now is the time to explore, identify, and implement proactive marketing strategies. Waiting another 1-2 months may be too late. These are some strategic questions to ask during your next marketing planning meeting:…

What are the biggest threats and pressures we face in today’s volatile political climate and economy?

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