Marketing leaders who use firefighting as their default mode create unnecessary innovation anxiety. In this post, Lisa shares a 4 part video series showcasing Mark Levy. He steps us through the benefits of freewriting, and how it unleashes our innovation genius.

These videos expire on June 15, 2017–so enjoy them while you can!

We live in a time where the digital revolution can undermine our trust-building efforts. Here are 3 “trust traps” leaders must avoid. This originally appeared in HuffPost.

Are you a VP of Marketing, Head of Corporate Strategy, CMO, or CEO? Then you’re invited to our 3rd annual CMOs Leading Innovation Conference (CLIC ’17) November 9-10 in Warrenton, VA (just 40 minutes from Dulles Airport). The CLIC ’17 Early Bird rates will end on May 15, 2017.

This year, our theme is “Conquering Innovation Resistance.”

As we see creative and digital marketing functions converge, the need for a strong creative workflow strategy is greater than ever. In this post, Alex Withers of InMotionNow outlines 3 costly creative workflow traps to avoid. He also provides some timely examples from the New York Public Library, RBO Printlogistix, and CarMax.

The C-Suite Network just announced that they have built a group of experts to advise their members–The C-Suite Advisor Network–and I’m excited to have been invited to be part of it.

What are the missing pieces to drive stronger alignment around your integrated marketing initiatives, and what is martech’s role in that strategy? Read my 3 recommendations here.

7 Mindful Marketing Tips (expires February 3)

As I travel the country and speak with leaders from Google, IHG, Turner, InnerWorkings, Telemundo, and others, I’m encouraged by how the mindful marketing movement has made the shift from Fringe to Main Street. It’s hard to believe that just three years ago, I leapt into the abyss of this topic, unsure how audiences would react.

From Volkswagen’s ongoing recovery from its emissions scandal to revelations about Wells Fargo’s fraudulent consumer accounts, 2016 hasn’t been short on corporate missteps. In certain cases, leaders immediately admitted fault and changed course. Others denied, deflected, and delayed. Here are 9 senior executives and CEOs who caught their mistakes early, and learned from them.