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Thanks to AI and new customer content preferences, the gap between content aggregators and thought leaders is rapidly widening.

Lisa Nirell and Ginger Conlon tackling content and thought leadership challenges...

January 12, 2023

ChatGPT Moved Our Cheese

ChatGPT, tougher privacy rules, and a growing demand for differentiation can decimate well intended thought leadership and content strategies.

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Facing an 8-figure revenue shortfall, the Head of Digital and Marketing of a large member-driven organization turned to our team for guidance. We helped them build a vision and a framework for a “Value Sprint” approach. This allows them to rapidly align their teams to deliver the right customer value at the right time, and through the right channels.

VP of Digital

Large Membership Driven Organization

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