Tagged: project management for marketers

As a marketing leader, do you have the necessary know-how to strategically manage a technology portfolio?

As businesses continue the rapid move towards digital, more technology purchases will find a home in the marketing organization.  In fact, The Gartner Group estimates that 40% of technology investments are already happening outside of the IT organization.

You likely have a mix of technology-related projects, ranging from applications or systems that your team is building. These include mobile apps, content management systems, back-end data systems, hosting solutions, CRM, and analysis. …

How digital-ready is your team?

Take our 3 minute quiz to find out.
TAKE THE QUIZ!
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