Last April, I received a surprise phone call:

“COVID has been a real wake-up call for me. I don’t know why I’m working this hard and building my company. I have a family member who needs me more than my employees and clients need me. We need to spend more time together. I’m going to keep a few clients, lay off my team, and shut down the office in Atlanta.”

The pandemic suddenly pushed this client to re-think their purpose….