Tagged: strategic growth

Join us Sept. 25: Private book signing and breakfast with Chip Conley

I’m pleased to invite you to our private CMO breakfast on September 25 to help you accelerate your career. This is an exclusive gathering in Bethesda, Maryland, hosted by Walker & Dunlop.

You’ll meet Chip Conley, my good friend and fellow author. He is joining us from San Francisco, CA. Chip will share his career and life lessons from his Airbnb experiences. We will also celebrate the launch of his newest book, Wisdom@Work….

PEAK is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry twice.

When facing rapidly changing customer expectations and a volatile economy, leaders must think differently just to remain relevant. Marketing innovation, defined as applying fresh creativity to improve your stakeholders’ condition, is a powerful gateway to help you stand above the crowd.

We just hosted the Atlanta CMO Innovation Breakfast.
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The purpose of the interactive session was threefold: to outline the fundamentals of marketing innovation, assess the participants’ readiness to foster an innovative culture, and deliver fresh insights to kick-start innovation in their organizations. For four consecutive years, our CMO community has asked “How will we make the shift from order taker to innovator?” We helped participants take away specific action steps to address this persistent issue.

Fifteen years ago, I was the first Global Account Team leader in Siebel’s history to develop a written plan to expand the Microsoft account.   
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Our customer data for this key account resided partially in Lotus Notes (remember that product?) and spreadsheets. The planning process lasted 8 weeks, culminating in two intensive team planning days at a fancy London hotel.

If you have a few notches in your business belt, then you can recall the days when market leaders could formulate a strategy, stick with it for 5-10 years, and flourish. Today’s different, and the belt notches have lost their gravitas.
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Author Amanda Setili just released
The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World to help you identify the aspects of your business and marketing where you need to think and act quickly.…

We recently surveyed our CMO members across North America to find out where they want to improve in 2015. One of the top 4 issues that CMOs want to address is their ability to manage priorities.
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In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware of how we spend our time—and I talked about it extensively in
my latest FastCompany post….

Ever wonder how some companies stand head and shoulders above their competitors–even though they operate in a highly competitive, if not commoditized, market sector? My clients and I found some answers on
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December 2.

I hosted our 10th private CMO reception in Bethesda, MD entitled “Customer Community is the New Marketing–Are CMOs Ready?”…

Are you a VP of Marketing or a CMO located in the Mid-Atlantic region?

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If you are, you’re invited to a private CMO Discussion Group and Wine Reception entitled “Customer Community is the New Marketing: Are CMOs Ready?” The session happens on December 2 at Cesco Osteria in Bethesda, MD from 5:15-7 pm.

With one week remaining until The Mindful Marketer launch, we are getting some excellent questions about the book premise. This article gives you a sneak peek. This Author Corner piece from Palgrave Macmillan, my publisher, contains some practical advice and book excerpts.
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If you are a marketer looking for ways to evolve from order taker (tactical, often reactive program planner) to market maker (innovative, strategic thinker with C-suite clout), be sure to remember the value of the more contextual, intuitive and innovative dimensions of marketing….