What does the term “customer data” mean to you?
Many tech-savvy marketers will imagine a magical dashboard showing customer churn rates, pipeline velocity, lifetime customer value and the cost to acquire a customer. And the topic of customer data is top of mind for many CMOs in my community. Let’s examine why a frenetic level of focus on technology-generated customer data is often a waste of marketing resources.
We just completed our third annual CMO Innovation Trends study….