We live in a time where the digital revolution can undermine our trust-building efforts. Here are 3 “trust traps” leaders must avoid. This originally appeared in HuffPost.
April 4, 2017
As we see creative and digital marketing functions converge, the need for a strong creative workflow strategy is greater than ever. In this post, Alex Withers of InMotionNow outlines 3 costly creative workflow traps to avoid. He also provides some timely examples from the New York Public Library, RBO Printlogistix, and CarMax.
March 29, 2017
Whenever I approach a slot machine in Las Vegas, I allow myself a $40 “prudent risk threshold.” Such was the case at the Adobe Summit, where I netted $100 at the Wheel of Fortune slot machine within just 10 minutes of play.
Thankfully, many marketing leaders at Adobe Summit displayed a higher propensity for risk than I do, and I have some key takeaways and winning strategies to pass along (full disclosure: Adobe invited me as their guest).
March 1, 2017
Marketing leaders can no longer ignore the necessity of including mobile apps in their integrated marketing strategy. Customers browse and buy very differently than in the past. We live in an omni-channel world, and it has transformed how our businesses connect with their audiences.
February 2, 2017
What are the missing pieces to drive stronger alignment around your integrated marketing initiatives, and what is martech’s role in that strategy? Read my 3 recommendations here.
December 29, 2016
It is easy to see recent innovations like mobile event apps, iBeacons and RFID technology give attendee engagement a giant boost. Companies often overlook important data these devices are capturing, causing their event performance to fall short of expectations. CEO Oni Chukwu of etouches explains how you can use specific data to help your events perform better, and get a complete picture of the value they generate.
September 30, 2016
How much are you investing in customer experience initiatives next year? Where does your current CxP program fall short?
September 2, 2016
As the rapid shift to customer-centricity continues, aligning with the customer journey trumps business as usual. What can you do to make every stage of the customer journey meaningful and memorable? How will you balance offline and online customer messages and interactions?
July 27, 2016
Have you ever worked on a triage team? I have. Today’s seismic mobile strategy shifts remind me of the lessons I learned under pressure.
Here’s the story…
July 5, 2016
We just launched our 4th annual CMO Innovation Trends survey to help senior marketers learn what growth and innovation opportunities their peers are facing in the industry today.
If you are a VP of Marketing or CMO, will you please participate in this 2 1/2 minute survey now?
This survey contains only 9 questions. For participating in this survey, we will send you:
An Executive Summary to help you see how your investments and issues compare to peers
An MP3 replay with key insights and recommendations
A series of short videos with marketing innovation tips from our annual CMO Conference
Go here to complete the survey: http://tinyurl.com/CMOtrends16
Thank you for participating–we sincerely value your input….
