Dorie Clark’s latest book, “Entrepreneurial You,” isn’t just for startups. Her strategies apply to CMOs and marketing leaders. Here are 3 highlights.
November 18, 2017
One of the highlights of CMOCLIC is recognizing the extraordinary examples of leadership and marketing innovation in our community. We honored three individuals with Beacon Awards at CMOCLIC17, and I’m delighted to share their stories here as well.
November 15, 2017
At our 3rd annual CMOs Leading Innovation Conference, Jeff Perkins provided our group with 7 modern marketing strategies to think like a “Startup CMO.”
November 10, 2017
Where are marketing leaders treading water, and which resources are propelling marketing innovation? Our 5th annual CMO Innovation Trends study collected anonymous feedback from 90 senior marketers to answer these questions and provide expert guidance to conquer innovation resistance.
November 8, 2017
Dave Knox’s new book, Predicting the Turn, is a must-read for any marketing leader whose company is facing disruption and serious competition.
November 2, 2017
How many other companies are using lame content marketing (or influencer marketing) strategy to promote their business, report, or book?
October 6, 2017
Building strong communities and commitment to your innovative marketing solutions and ideas may be the smartest thing you do in 2018. I recently read a great book that described just how you can make that happen.
September 11, 2017
Today, we witness greater forces of nature than I have ever witnessed firsthand: Hurricane Harvey in Houston, and his not-so-distant cousin, Irma, who is terrorizing Cuba, the Caribbean, and a wide swath of Florida. Both are testing our fortitude as a global community, and causing significant losses.
September 6, 2017
When facing rapidly changing customer expectations and a volatile economy, leaders must think differently just to remain relevant. Marketing innovation, defined as applying fresh creativity to improve your stakeholders’ condition, is a powerful gateway to help you stand above the crowd.
July 12, 2017
Low-income customers may not have a ton of money—but there are a lot of them. That’s why it’s a big mistake for membership-based subscription model organizations to overlook this group. Yet many do.
Our July guest blogger, Robbie Baxter, explains why their short-sighted marketing strategy is costing them a lot of money.
