Category: Marketing innovation

It's time to break up with lame templates to engage people

How many other companies are using lame content marketing (or influencer marketing) strategy to promote their business, report, or book? 

Building strong communities and commitment to your innovative marketing solutions and ideas may be the smartest thing you do in 2018. I recently read a great book that described just how you can make that happen.

Today, we witness greater forces of nature than I have ever witnessed firsthand: Hurricane Harvey in Houston, and his not-so-distant cousin, Irma, who is terrorizing Cuba, the Caribbean, and a wide swath of Florida. Both are testing our fortitude as a global community, and causing significant losses.

When facing rapidly changing customer expectations and a volatile economy, leaders must think differently just to remain relevant. Marketing innovation, defined as applying fresh creativity to improve your stakeholders’ condition, is a powerful gateway to help you stand above the crowd.

Low-income customers may not have a ton of money—but there are a lot of them. That’s why it’s a big mistake for membership-based subscription model organizations to overlook this group. Yet many do.

Our July guest blogger, Robbie Baxter, explains why their short-sighted marketing strategy is costing them a lot of money.

What is the first step towards designing an innovative marketing culture? Uncovering the causes of overwhelm. Here are 24 questions to eliminate marketing innovation barriers within your organization.

What books will kick start your “innovation vacation” this summer? We spoke with several successful leaders and they surprised us with their recommendations.

Marketing leaders who use firefighting as their default mode create unnecessary innovation anxiety. In this post, Lisa shares a 4 part video series showcasing Mark Levy. He steps us through the benefits of freewriting, and how it unleashes our innovation genius.

These videos expire on June 15, 2017–so enjoy them while you can!

We live in a time where the digital revolution can undermine our trust-building efforts. Here are 3 “trust traps” leaders must avoid. This originally appeared in HuffPost.

Are you a VP of Marketing, Head of Corporate Strategy, CMO, or CEO? Then you’re invited to our 3rd annual CMOs Leading Innovation Conference (CLIC ’17) November 9-10 in Warrenton, VA (just 40 minutes from Dulles Airport). The CLIC ’17 Early Bird rates will end on May 15, 2017.

This year, our theme is “Conquering Innovation Resistance.”

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