What is the first step towards designing an innovative marketing culture? Uncovering the causes of overwhelm. Here are 24 questions to eliminate marketing innovation barriers within your organization.
May 9, 2017
Marketing leaders who use firefighting as their default mode create unnecessary innovation anxiety. In this post, Lisa shares a 4 part video series showcasing Mark Levy. He steps us through the benefits of freewriting, and how it unleashes our innovation genius.
These videos expire on June 15, 2017–so enjoy them while you can!
April 26, 2017
Are you a VP of Marketing, Head of Corporate Strategy, CMO, or CEO? Then you’re invited to our 3rd annual CMOs Leading Innovation Conference (CLIC ’17) November 9-10 in Warrenton, VA (just 40 minutes from Dulles Airport). The CLIC ’17 Early Bird rates will end on May 15, 2017.
This year, our theme is “Conquering Innovation Resistance.”
April 4, 2017
As we see creative and digital marketing functions converge, the need for a strong creative workflow strategy is greater than ever. In this post, Alex Withers of InMotionNow outlines 3 costly creative workflow traps to avoid. He also provides some timely examples from the New York Public Library, RBO Printlogistix, and CarMax.
March 29, 2017
Whenever I approach a slot machine in Las Vegas, I allow myself a $40 “prudent risk threshold.” Such was the case at the Adobe Summit, where I netted $100 at the Wheel of Fortune slot machine within just 10 minutes of play.
Thankfully, many marketing leaders at Adobe Summit displayed a higher propensity for risk than I do, and I have some key takeaways and winning strategies to pass along (full disclosure: Adobe invited me as their guest).
March 1, 2017
Marketing leaders can no longer ignore the necessity of including mobile apps in their integrated marketing strategy. Customers browse and buy very differently than in the past. We live in an omni-channel world, and it has transformed how our businesses connect with their audiences.
February 2, 2017
What are the missing pieces to drive stronger alignment around your integrated marketing initiatives, and what is martech’s role in that strategy? Read my 3 recommendations here.
January 19, 2017
7 Mindful Marketing Tips (expires February 3)
As I travel the country and speak with leaders from Google, IHG, Turner, InnerWorkings, Telemundo, and others, I’m encouraged by how the mindful marketing movement has made the shift from Fringe to Main Street. It’s hard to believe that just three years ago, I leapt into the abyss of this topic, unsure how audiences would react.