There’s no debate that customer data plays an important role in marketing decisions. But are we collecting the right data? Is the massive amount of marketing data we’re collecting actually helping us understand our customers?

During AdWeek DC, I discussed the topic of big data with Jamie Gorski, CMO of Bozzuto. Here’s a sampling of what we covered in this enlightening “fireside chat”:…

How data gathering can become a mindless marketing activity
Real-life examples of how to use data effectively to build customer relationships
What “warm data”

Last month, I completed my first swim camp. I learned more in 6 days than I have in 30 years of swim practices. I am more tired and sore than I can ever remember. At times, I felt victorious and attribute my progress to coach Scott. At other times, I became frustrated and blamed him for my pain and suffering.
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Love/hate relationships can happen in high performing Sales and Marketing teams too.…

In our digital world, Marketing and IT need to work more closely than ever in order to drive growth and improve the customer experience. However, it can be difficult for these two teams to come together. Differences in communication, culture, and priorities too often cause friction.
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Celerity, a business and digital consulting firm, recently hosted a CMO-CIO Roundtable to discuss these issues….

Over the past couple of weeks, I’ve been sharing about my time as a panel leader and invited guest at this year’s Adobe Digital Summit. I had the pleasure of meeting and exchanging ideas with a panoply of marketers, bloggers, analysts, and Adobe executives.
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In my latest Forbes CMO post, I share the best insights and marketing innovation trends I took away from the conference.…

Conference season is in full swing! I just returned from leading a dynamic session at the Adobe Digital Summit in Salt Lake City, Utah. Here are some photos from my panel discussion entitled “How Millennial Marketers are Leading Digital Change.”

Other journalists shared summaries of the session. Here are two featured posts:

CMO.com: “Advice from 4 Millennial Marketers”
PR Daily: “3 Ways to Market Like a Millennial”

My summary of the conference will post shortly on Forbes, so stay tuned….

Greetings from the Adobe Summit, 
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I just had the pleasure of leading a panel discussion with four brilliant young Millennial marketers. We discussed the innovative ways they connect with both their teams and their markets. How do they take creative risks while still being mindful? And what are some of the myths that surround Millennial marketing?…

Over 20 years ago, futurist John Naisbitt, author of Megatrends and High Tech/High Touch: Technology and Our Search for Meaning, predicted that “the more technology we have in this society, the more people want to be with people.” His predictions are coming true, especially among high performing executives who are struggling to find harmony between mindfulness and mindless technology addictions.

Think about how Naisbitt’s prophecy applies to you. Crowded networking events, faceless awards celebrations, and Pinterest pursuits are akin to playing a high-octane video game: you feel good when they are happening, but leave little lingering satisfaction when they have ended….

A few days ago, I shared Part 1 of my interview with Anna Patrick, a public relations professional and author of the popular blog, Meditations In Wonderland. (Missed Part 1? You can read it here.) The second and final part of our Q&A is now live.
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In Part 2, the subject is incorporating mindfulness into your workplace/career path.…

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Last month, I had the chance to connect with a remarkable young writer and public relations professional named Anna Patrick at the Soundview Author Summit. Through her blog, Meditations In Wonderland, Anna shares insights on mindfulness with more than 20,000 readers. (“Meditations In Wonderland” is also the name of her upcoming novel.)

Anna and I discussed my new book, The Mindful Marketer, and how mindfulness/meditation practices can be applied to one’s career path….

I was recently interviewed for Spiral Marketing Podcasts, to discuss insights from my new book, The Mindful Marketer.
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Host Karl Boehm and I covered a lot of ground, including the definition of mindful marketing and why it’s so important in today’s data-driven, multi-tasking world. I also shared these tips:…

The question you can ask yourself every day to keep yourself focused (I do this myself!)
One action you can take today to dramatically improve how you relate to customers and teammates
Three simple ways teams can engage, connect and make better decisions
How to identify “mindless marketing”