If you have a few notches in your business belt, then you can recall the days when market leaders could formulate a strategy, stick with it for 5-10 years, and flourish. Today’s different, and the belt notches have lost their gravitas.
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Author Amanda Setili just released The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World to help you identify the aspects of your business and marketing where you need to think and act quickly.…

Today’s digital world requires Marketing and IT teams to work more closely than ever before. The challenge? Differences in priorities, communication styles, and philosophies can cause conflict. How do you find common ground?
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Celerity, a business and digital consulting firm, recently hosted a CMO-CIO Roundtable to discuss these issues. I was brought in as an expert and author to facilitate the discussion.…

How would your company benefit if you added 150 passionate advocates to your informal sales team?
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This is the question I explore in my latest HuffingtonPost article. I discuss the benefits of branded customer communities, and the role of Marketing in designing, building and nurturing them.

Some key takeaways from the article:

How the benefits of branded customer communities go beyond a social media presence
How content produced by customer communities (testimonials and reviews) influences buying behavior
Why purchasing and brand control is no longer completely in your company’s hands
How launching a customer community can put you ahead of the competition, with examples from Salesforce and Apptio
Nine questions to help you get started

You can read the article here….