Category: Mindful marketing

Chinese philosopher Lao Tzu once said “Knowing others is intelligence, knowing yourself is true wisdom.” Mindfulness is a gateway to discovering that wisdom and increasing your focus and clarity.
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Understandably, many of my community members have heard about the benefits of mindfulness. But they are skeptical. The thought of sitting in a meditative pose for 1 hour a day is daunting.

In Bangkok, Thailand, in 1955, historians were moving a plaster statue to another location in the Wat Traimit temple. As they attempted to remove the five-ton statue from its pedestal, the harnesses and ropes ripped apart. The statue came crashing to the ground. The plaster chipped off… revealing a gorgeous golden statue beneath. Today, the epic gold Buddha—the largest gold statue in the world—sits on public display.
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This discovery reminds us that, in order to be mindful, decisive and creative, we need to make room for our own true brilliance to shine.

If you have a few notches in your business belt, then you can recall the days when market leaders could formulate a strategy, stick with it for 5-10 years, and flourish. Today’s different, and the belt notches have lost their gravitas.
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Author Amanda Setili just released
The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World to help you identify the aspects of your business and marketing where you need to think and act quickly.…

Today’s digital world requires Marketing and IT teams to work more closely than ever before. The challenge? Differences in priorities, communication styles, and philosophies can cause conflict. How do you find common ground?
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Celerity, a business and digital consulting firm, recently hosted a CMO-CIO Roundtable to discuss these issues. I was brought in as an expert and author to facilitate the discussion.

How would your company benefit if you added 150 passionate advocates to your informal sales team?
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This is the question I explore in my latest HuffingtonPost article. I discuss the benefits of branded customer communities, and the role of Marketing in designing, building and nurturing them.

Some key takeaways from the article:

How the benefits of branded customer communities go beyond a social media presence
How content produced by customer communities (testimonials and reviews) influences buying behavior
Why purchasing and brand control is no longer completely in your company’s hands
How launching a customer community can put you ahead of the competition, with examples from Salesforce and Apptio
Nine questions to help you get started

You can read the article here….