Category: News & events

I was recently interviewed for Spiral Marketing Podcasts, to discuss insights from my new book, The Mindful Marketer.
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Host Karl Boehm and I covered a lot of ground, including the definition of mindful marketing and why it’s so important in today’s data-driven, multi-tasking world. I also shared these tips:

The question you can ask yourself every day to keep yourself focused (I do this myself!)
One action you can take today to dramatically improve how you relate to customers and teammates
Three simple ways teams can engage, connect and make better decisions
How to identify “mindless marketing”

If you have a few notches in your business belt, then you can recall the days when market leaders could formulate a strategy, stick with it for 5-10 years, and flourish. Today’s different, and the belt notches have lost their gravitas.
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Author Amanda Setili just released
The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World to help you identify the aspects of your business and marketing where you need to think and act quickly.…

Today’s digital world requires Marketing and IT teams to work more closely than ever before. The challenge? Differences in priorities, communication styles, and philosophies can cause conflict. How do you find common ground?
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Celerity, a business and digital consulting firm, recently hosted a CMO-CIO Roundtable to discuss these issues. I was brought in as an expert and author to facilitate the discussion.