Category: News & events

As the rapid shift to customer-centricity continues, aligning with the customer journey trumps business as usual. What can you do to make every stage of the customer journey meaningful and memorable? How will you balance offline and online customer messages and interactions?

We just launched our 4th annual CMO Innovation Trends survey to help senior marketers learn what growth and innovation opportunities their peers are facing in the industry today.
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If you are a VP of Marketing or CMO, will you please participate in this 2 1/2 minute survey now?

This survey contains only 9 questions….

It’s finally summer here in the Washington, DC region. Now is the time to schedule “innovation vacations” to unplug, reflect, and savor the great outdoors.
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Instead of asking you “what’s on your reading list?,” I’m curious to know “What’s on your watch list?”

You will find some cool videos below that we just released….

Marketing leaders often ask me “how do you stay centered and focused? What can I do to create more “white space” on my calendar? My schedule is very hectic, and I seldom make time to reflect.” Mindful marketing techniques have really helped me in this area.
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I recently sat down with
“Shareology” author and Purematter CEO, Bryan Kramer to further explore this topic….

If you are a CMO or VP of Marketing in the Atlanta area, please join our Atlanta CMO breakfast at The Commerce Club of Atlanta on Wednesday, May 11 from 8:00-9:45 am. This complimentary session is entitled “From Order Taker to Innovator: How CMOs Will Thrive in a Modern Marketing World.”
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Today’s marketing leaders are doing their best to adapt to unprecedented changes in customer behaviors, pricing models, and digital landscapes.

The early-bird rate for our 2nd annual CMOs Leading Innovation Conference (CLIC ’16) will end this Friday, April 15. This year, our conference happens at the historic Airlie Retreat Center in Warrenton, Virginia October 20-21 (just 45 minutes from Dulles Airport).
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You will be joined by CMOs from Bozzuto, Informatica, Hilton, Gannett, NACD, and RES Software (to name a few).

We brought together our CMO group “outlaws” on February 17 to show their ninepin chops at our annual “Bowl & Brew” in DC. These are the members of our private CMO peer groups and online community.

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Who knew that Miss Acubed (aka Alicia A.) carried her own bowling shoes? Or that Sonny G.

Here is an example of extreme product innovation I’ve witnessed recently. I met with the President of a struggling technology company. She is betting the company’s future on developing products that have not been validated nor tested with any customers. You could call them “extreme product innovators.” In other words, they are developing products that may pay off in 4-6 years in a market they have never pursued.
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Meanwhile, their legacy products (which keep the lights on) currently face severe price pressures and market share erosion.

Follow me back 45 years ago, when my Mom invited me to skip school and visit Dad’s office at Litton Industries.

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This represented a BIG adventure to me. I knew Dad was a mechanical engineer, but I never truly understood what his job entailed. This was my chance to get answers.

We pulled up to the four story, steel gray industrial building in West Hartford, Connecticut….

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Are you a CMO, VP of Marketing, or CEO interested in innovation? Will you be in the Atlanta area on December 14th?

I’d like to invite you to my private CMO breakfast at The Commerce Club of Atlanta on Monday, December 14 from 8:15-10 am. This complimentary session is entitled “From Order Taker to Innovator: How CMOs Will Thrive in a Modern Marketing World.”…