One of the highlights of CMOCLIC is recognizing the extraordinary examples of leadership and marketing innovation in our community. We honored three individuals with Beacon Awards at CMOCLIC17, and I’m delighted to share their stories here as well.
November 10, 2017
Where are marketing leaders treading water, and which resources are propelling marketing innovation? Our 5th annual CMO Innovation Trends study collected anonymous feedback from 90 senior marketers to answer these questions and provide expert guidance to conquer innovation resistance.
October 25, 2017
I just sat down with Robbie Samuels for his “On the Schmooze” podcast. We covered a variety of marketing leadership and networking topics that will help you improve your professional brand and impact. Enjoy the replay!
September 21, 2017
Mindful marketing is a practice whose time has come: our annual CMO Innovation Trends study reveals that the main obstacle to innovation is too much focus on tactics and firefighting. And this complaint has persisted for five consecutive years.
That’s why I recently sat down with Phil Gerbyshak from the Conversations with Phil podcast (33 minutes) to discuss mindful marketing principles that enable leaders to reflect and focus. Many strategies come directly from my latest book, The Mindful Marketer….
May 9, 2017
Marketing leaders who use firefighting as their default mode create unnecessary innovation anxiety. In this post, Lisa shares a 4 part video series showcasing Mark Levy. He steps us through the benefits of freewriting, and how it unleashes our innovation genius.
These videos expire on June 15, 2017–so enjoy them while you can!
April 26, 2017
Are you a VP of Marketing, Head of Corporate Strategy, CMO, or CEO? Then you’re invited to our 3rd annual CMOs Leading Innovation Conference (CLIC ’17) November 9-10 in Warrenton, VA (just 40 minutes from Dulles Airport). The CLIC ’17 Early Bird rates will end on May 15, 2017.
This year, our theme is “Conquering Innovation Resistance.”