Category: News & events

4th Annual CMOs Leading Innovation Conference - October 3-4, 2018

We’re pleased to invite you to our 4th annual  CMOs Leading Innovation Conference (CLIC ’18), October 3-4 in Atlanta, GA.  CLIC ’18 Early Bird rates now available (a $250 savings) through June 15, 2018.

This year’s conference theme is “Innovation Meets Experience.” And you will experience marketing innovation first-hand—by participating in actual field trips to meet some cool Atlanta organizations. 

Customer experience mastery—not Martech nor AI—is the new black. Now is the ideal time for marketing leaders to incorporate customer experience mindsets and actions into every facet of their marketing plans and conversations.

These guidelines don’t just apply to billion-dollar behemoths. They work for small and mid-market companies, too. Here is a recap of our private Marketing Leaders of DC session featuring the “godmother” of customer experience, Jeanne Bliss.

We just launched our first program with LinkedIn Learning, “Become an Effective CMO.” I invite you to download your course now.

We invited Netflix star and global adventurer, Leon Logothetis, to launch our annual CMOs Leading Innovation Conference (CLIC ’17) because he  offers us a much-needed relief in a time of negativity and suffering. Here are highlights from his 3-year kindness journey.

I recently joined Steve Caldwell on his podcast, Manager Mojo. We focused on how marketers can design a new future for customers and teams, and where they get stuck. My basic message: it’s not about doing more; it’s about being more. And that requires us to develop a strong sense of self-awareness and conscious behavior.

Intentionality is key–yet too many marketers fail to design their own future. Listen in to our conversation here ….

Where do you need to create resilience? How can you recover even faster from adversity in your health, marketing, and among teams?

I always enjoy recording podcast interviews, but speaking with Dr. Diane Hamilton on her podcast (which focuses on highly successful professionals) was especially worthwhile. She really did her homework and prepared some great topics for our discussion.

Our 3rd annual CMOs Leading Innovation Conference (CLIC ’17) was a huge success. We focused on helping our participants overcome innovation resistance over the 1 1/2 day confab. Our media partner from MKTGinsight created a nifty  marketing innovation ebook that summarizes each session perfectly.

For example, MKTGinsight’s Ginger Conlon shares how we opened the conference with Leon Logothetis. He challenged attendees to use kindness as inspiration for innovation. “Next time you’re creating a campaign, ask yourself, Will it help more than the bottom line?

To help inspire you as you brainstorm your goals, I have assembled some thought-provoking quotes from a wide variety of innovators past and present.

I’m keeping this update upbeat and short…and to give you a moment to just reflect and take a break from holiday fatigue. To just BE.