Marketers face more career choices and growth opportunities than they have in decades, and marketing compared to other departments, is perceived as a hotbed for innovation. That’s the good news.
The bad news is that we’re focusing on one small slice of innovation and learning: marketing technology. If we focus most of our energy on technology, what growth opportunities will we miss?
It is easy for marketers to be seduced—and feel downright deluged—by the number of new technology offerings and providers….