By Guest Blogger Juliana Smith Holterhaus, Head of Strategic Alliances for Your Eye
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More than 10 years after the debut of Dove’s “Real Beauty” program, it remains an advertising icon and source of controversy. It’s impossible to deny the program’s success in terms of brand exposure: The viral popularity of specific program elements significantly outperformed paid placements….

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There are many different strategies involved in mindful marketing, from using intentional language to designing our customer communities in a new way. It can be hard to implement all of these things in our companies at once. Where to begin?

In this video, I offer guidance in setting your mindful marketer priorities….

Today’s marketing leaders can recite the ABCs of social media: content marketing, revenue performance management, and branding. Yet when it comes to conversations with their C-suite peers, they often speak in another language.

In 2014, the Project Management Institute revealed that 44% of strategic initiatives are unsuccessful. Why? They discovered the main reason is a lack of organization alignment at around 58%. In other words, unsuccessful projects are not highly aligned to a company’s strategic goals.

If you are an executive responsible for driving growth, it’s tempting to be distracted by the myriad new marketing automation tools and marketing cloud applications at the expense of strategic priorities….

Summer brings opportunity for rejuvenation—to escape our ordinary routines, unplug, and discover our next big idea.

“Active adventure travel” is one of my core values and sources of inspiration. Some of my best business ideas were born alongside Central Oregon’s pristine lakes, Bermuda’s Harrington Sound, and the protected waters of La Jolla Cove.

Many senior marketing leaders return to a favorite summer destination for the same reason. Here’s what I’ve discovered about designing “innovation vacations,” from five marketing leaders who share their experiences….

Marketers face more career choices and growth opportunities than they have in decades, and marketing compared to other departments, is perceived as a hotbed for innovation. That’s the good news.

The bad news is that we’re focusing on one small slice of innovation and learning: marketing technology. If we focus most of our energy on technology, what growth opportunities will we miss?

It is easy for marketers to be seduced—and feel downright deluged—by the number of new technology offerings and providers….

What are some practical, everyday ways that marketing leaders can become more mindful?

That’s the question I posed to attendees during my AdWeek DC keynote. What emerged were some extremely thoughtful mindful marketing ideas that I’d like to share with you in this video.

A few highlights:

How to understand and find balance between what is meaningful, rather than just measurable…
Why peer-to-peer interaction and genuine empathy are so crucial in today’s over-“connected”

I recently met with IN Live! network host Limor Schafman to discuss The Mindful Marketer. We discussed how mindfulness is playing an increasingly important role in corporations—both in personal practice and in regards to marketing strategy. I shared how these new trends in mindfulness can help marketing leaders be more effective, and create deeper connections with customers.

Check out the video to learn:…

Why you need to create “white space”

We just launched our 3rd annual CMO Innovation Trends survey to help senior marketers learn what growth and innovation opportunities their peers are facing in their roles today. We need 3 minutes of your time (or less) to participate in the survey. Your input will help us gather, and deliver those critical insights to you.
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This survey contains only 8 questions, and requires 3 minutes or less to complete….

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Can we talk for a moment about our marketing habits?

During AdWeek DC, I addressed the topic of marketing habits with Jamie Gorski, CMO of The Bozzuto Group. In our fireside chat, we uncovered the most common mindless marketing habits (including some that will probably surprise you). Here’s a sampling:…

Spending too much time on immediate tasks and not enough on innovation (being an “order taker”

By Guest Blogger Linda Popky, Founder and President of Leverage2Market Associates
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So much has changed in marketing over the last few years. We have many new technologies and new ways to reach our audiences. Big Data gives us the ability to tailor marketing efforts to meet the needs of individual customers and prospects.…