We brought together our CMO group “outlaws” on February 17 to show their ninepin chops at our annual “Bowl & Brew” in DC. These are the members of our private CMO peer groups and online community.

Who knew that Miss Acubed (aka Alicia A.) carried her own bowling shoes? Or that Sonny G. moonlights as a DJ (aka DLite?) Then there was The Edge (aka Stuart F.), illness who fought the good fight to take home first prize….

What are the innovation opportunities and challenges today’s marketing leaders face?

I was honored to be asked back for a second interview with Spiral Marketing, a podcast that helps current and future business leaders, marketers and entrepreneurs elevate their brand. (Their first return guest!)

Host Karl Boehm and I discussed the recently released 3rd Annual Energize Growth CMO Report, From Fledgling to Falcon: How CMOs Make the Leap from Order Taker to Innovator….

Today’s marketing leaders can recite the ABCs of social media: content marketing, revenue performance management, and branding. Yet when it comes to conversations with their C-suite peers, they often speak in another language.

In 2014, the Project Management Institute revealed that 44% of strategic initiatives are unsuccessful. Why? They discovered the main reason is a lack of organization alignment at around 58%. In other words, unsuccessful projects are not highly aligned to a company’s strategic goals.

If you are an executive responsible for driving growth, it’s tempting to be distracted by the myriad new marketing automation tools and marketing cloud applications at the expense of strategic priorities….

Today’s digital world requires Marketing and IT teams to work more closely than ever before. The challenge? Differences in priorities, communication styles, and philosophies can cause conflict. How do you find common ground?
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Celerity, a business and digital consulting firm, recently hosted a CMO-CIO Roundtable to discuss these issues. I was brought in as an expert and author to facilitate the discussion.…