Collaborative, cross-functional planning requires us to explore new growth strategies. Those strategies should fulfill three guiding principles: they must boost the bottom line, align with our core values, and drive predictable 2023 results.
January 26, 2023
January 12, 2023
ChatGPT, tougher privacy rules, and a growing demand for differentiation can decimate well intended thought leadership and content strategies.
October 4, 2022
Join Lisa Nirell (Become an Effective CMO) and Robbie Kellman Baxter (Working with Leadership and Boards) for a LIVE conversation about what it takes to thrive at the highest levels of marketing.
July 12, 2021
If you are a CMO or marketer who is considering a promotion, then it’s your job to be effective with your board.
I recently sat down with Jim Schleckser, bestselling author, founder of Inc. CEO Project, and friend, and we explored this topic.
June 23, 2021
Morgan, an experienced VP of Marketing, contacted me because she wanted to go further faster. Her boss gave her very positive performance reviews for her marketing and brand building abilities. But that’s where she stopped short.
Morgan’s peers considered her a masterful marketing adviser. But she had very few internal champions. Peers told me “Morgan always wants to have the last word. And if that means interrupting me when I’m sharing my ideas, she will do it.” This incessant need was holding her back….
March 7, 2021
As we await an accelerated distribution of COVID vaccines, we simply cannot predict when we will return to a new hybrid work model. And we certainly cannot predict how our customers will behave differently in the post-COVID world. (One thing is for sure: we all share a pent-up longing for hugs and gatherings!) It feels as if we are in a messy maelstrom. We just hosted our Marketing Growth Leaders private cohort last week. The theme was crystal clear: Transition.
October 28, 2020
What’s on the mind of CMOs these days? Based on last week’s private breakfast discussion with our Marketing Growth Leaders, a lot! If you are a marketing leader, or work with CMOs, you need to know what keeps them awake at night, and find ways to help them navigate these challenging times while designing a new course for the post-pandemic world.
October 14, 2020
Since March, I have received a steady stream of client requests on how they can identify and address extreme stress levels within their teams—not to mention their own lives. Their teams act distracted and downtrodden, sometimes missing commitments and important email messages.
My coaching often focuses on helping clients create greater calm and focus in their daily schedules. Their mental health concerns and team behaviors are clearly affecting their bottom line. For example, one mid-market CMO recently told me that team engagement and productivity has reached all-time lows….
October 7, 2020
I will be hosting a private CEO/CMO virtual breakfast on October 23rd. Our session will explore “The CEO-CMO Alliance: Healthy Growth in a Time of COVID.”
If you’re currently in a VP or CMO-level role, please join us for this private discussion. It will help you:
Position yourself as a stronger influencer in the C-SuiteGenerate ideas for growth during COVIDIdentify strategies or behaviors that hamper your CEO relationshipDiscuss what KPIs matter for 2021
You will walk away with pragmatic strategies to help you become a growth champion and strategic collaborator across your organization….
March 5, 2020
We’re hosting a complimentary CEO-CMO breakfast on April 16 in Washington, DC from 8-10 am. Join leaders from prominent organizations for a confidential discussion on how CEOs and CMOs can partner in order to accelerate sustainable growth.
This topic is very timely. We have been working with hundreds of
CMOs over the past 7 years—and, in spite of AI, MarTech, and other
technological advances, CMOs remain unsure of how to align their priorities
with the CEO’s vision and board expectations….