Tagged: mindful marketing

Mindfulness tips to help you connect with your perfect customer

Mindful marketing is a practice whose time has come: our annual CMO Innovation Trends study reveals that the main obstacle to innovation is too much focus on tactics and firefighting. And this complaint has persisted for five consecutive years.

That’s why I recently sat down with Phil Gerbyshak from the Conversations with Phil podcast  (33  minutes) to discuss mindful marketing principles that enable leaders to reflect and focus. Many strategies come directly from my latest book, The Mindful Marketer….

7 Mindful Marketing Tips (expires February 3)

As I travel the country and speak with leaders from Google, IHG, Turner, InnerWorkings, Telemundo, and others, I’m encouraged by how the mindful marketing movement has made the shift from Fringe to Main Street. It’s hard to believe that just three years ago, I leapt into the abyss of this topic, unsure how audiences would react.

A few weeks ago, a doe-eyed workshop volunteer stopped me at the entrance to the crowded meditation room.

“Has anyone talked to you about our dress code?” she asked. “You see, we require you to wear white clothing from head to toe. Our teacher said that if you don’t have anything light to wear, you will have to sit out the next session and go home to change clothes. Another option is that you can buy some of our clothing in our upstairs room.”

Truthfully, I had no idea about any dress code….

There’s no debate that customer data plays an important role in marketing decisions. But are we collecting the right data? Is the massive amount of marketing data we’re collecting actually helping us understand our customers?

During AdWeek DC, I discussed the topic of big data with Jamie Gorski, CMO of Bozzuto. Here’s a sampling of what we covered in this enlightening “fireside chat”:…

How data gathering can become a mindless marketing activity
Real-life examples of how to use data effectively to build customer relationships
What “warm data”

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Last month, I had the chance to connect with a remarkable young writer and public relations professional named Anna Patrick at the Soundview Author Summit. Through her blog, Meditations In Wonderland, Anna shares insights on mindfulness with more than 20,000 readers. (“Meditations In Wonderland” is also the name of her upcoming novel.)

Anna and I discussed my new book, The Mindful Marketer, and how mindfulness/meditation practices can be applied to one’s career path….

I am pleased to announce that my new marketing leadership development book, The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World is now officially available for pre-order worldwide. Since you are a member of our community, you can now download a complimentary sample chapter.

This chapter outlines proven strategies to deepen your relationship with your CFO.

My latest book responds to the rise of some recent, troubling trends for marketing leaders: big data, ROI pressures, and 24 x 7 customer demands….

A great breakfast discussion with Aaron Benway and Don Clarke
It’s unanimous: The CFO is one of the most influential allies that a CMO can have, yet they are often the most underutilized. During my CMO Breakfast Roundtable last week, participants learned how to tap into the financial and strategic wisdom of their finance teams and build strong bridges of trust.

Now in its third year, my CMO Breakfast Roundtables dive deeply into the strategic opportunities today’s marketing leaders face….

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You would be surprised at the number of CMOs who work at growing, dynamic concerns in absence of any marketing plan. Some blame it on lack of time; others simply prefer to “wing it.” In what camp do you reside?

A lack of a marketing plan is the expanded definition of insanity: doing the same things in the new year, and expecting the same results….

How will you design your new year? Will you approach it mindfully or mindlessly?

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In 2011, I attended a six day silent meditation retreat, where I had plenty of time to examine my emotional state and recharge my batteries. Over those six days, I never used technology except to read and set my alarm….

How marketing and sales can collaborate to maximize sales.

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