Tagged: mindful marketing

Guest blogger Sofiya Deva talks the why and the how of intentional marketing

As marketers, we routinely obsess over the customer journey and how to measure “intent to purchase.” We know too that we do our best work when we’re facilitating micro conversions between a brand and a consumer that are naturally a good fit, rather than forcing a product on an exasperated audience.

We understand intuitively that relationship building, alignment, and value are essential to our vocation.

But how often do we truly lead with purpose and intention, rather than simply deploying tactics?

This week on the podcast “Confessions of a Marketer,” Mark Reed-Edwards interviews Lisa on a timely topic, the key tenets of “Being a Mindful Marketer. ” They also talk about data and how to make your organization healthier and more sustainable. Click here to listen (skip to 2:14 to avoid ads).

 

Tune in for some of the podcast highlights:…

5:38 – Why connection is all that really matters.
7:11 –

As marketing leaders, you know that a strong company culture cultivates a workforce of powerful brand advocates who enhance marketing efforts. What can marketing do to navigate the culture war that ensues in the face of increased M&A activity? Here are three rules of thumb to consider as you evaluate an M&A deal on the horizon, and when you are in the throes of a post-deal journey.

Mindful marketing is a practice whose time has come: our annual CMO Innovation Trends study reveals that the main obstacle to innovation is too much focus on tactics and firefighting. And this complaint has persisted for five consecutive years.

That’s why I recently sat down with Phil Gerbyshak from the Conversations with Phil podcast  (33  minutes) to discuss mindful marketing principles that enable leaders to reflect and focus. Many strategies come directly from my latest book, The Mindful Marketer….

7 Mindful Marketing Tips (expires February 3)

As I travel the country and speak with leaders from Google, IHG, Turner, InnerWorkings, Telemundo, and others, I’m encouraged by how the mindful marketing movement has made the shift from Fringe to Main Street. It’s hard to believe that just three years ago, I leapt into the abyss of this topic, unsure how audiences would react.

A few weeks ago, a doe-eyed workshop volunteer stopped me at the entrance to the crowded meditation room.

“Has anyone talked to you about our dress code?” she asked. “You see, we require you to wear white clothing from head to toe. Our teacher said that if you don’t have anything light to wear, you will have to sit out the next session and go home to change clothes. Another option is that you can buy some of our clothing in our upstairs room.”

Truthfully, I had no idea about any dress code….

There’s no debate that customer data plays an important role in marketing decisions. But are we collecting the right data? Is the massive amount of marketing data we’re collecting actually helping us understand our customers?

During AdWeek DC, I discussed the topic of big data with Jamie Gorski, CMO of Bozzuto. Here’s a sampling of what we covered in this enlightening “fireside chat”:…

How data gathering can become a mindless marketing activity
Real-life examples of how to use data effectively to build customer relationships
What “warm data”

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Last month, I had the chance to connect with a remarkable young writer and public relations professional named Anna Patrick at the Soundview Author Summit. Through her blog, Meditations In Wonderland, Anna shares insights on mindfulness with more than 20,000 readers. (“Meditations In Wonderland” is also the name of her upcoming novel.)

Anna and I discussed my new book, The Mindful Marketer, and how mindfulness/meditation practices can be applied to one’s career path….