Tagged: mindful marketing

Subscription businesses are reported to grow revenues five times faster than S&P 500 company revenues and US retail sales.

In this episode of the Mindful Marketer Life Stream, we sat down with the global expert on subscription businesses, Robbie Baxter, as she shares her wisdom and excerpts from her newest book, “The Forever Transaction.” We discuss how to build customers for life, steady revenue streams and mindfully designed membership business models.

I will be hosting a private CEO/CMO virtual breakfast on October 23rd. Our session will explore “The CEO-CMO Alliance: Healthy Growth in a Time of COVID.”

If you’re currently in a VP or CMO-level role, please join us for this private discussion. It will help you:

Position yourself as a stronger influencer in the C-SuiteGenerate ideas for growth during COVIDIdentify strategies or behaviors that hamper your CEO relationshipDiscuss what KPIs matter for 2021

You will walk away with pragmatic strategies to help you become a growth champion and strategic collaborator across your organization….

Last Sunday marked the final outdoor swim team practice of the season for me. It felt bittersweet, for sure. This was one of the most memorable summers for me in many ways.

One reason was that I enjoyed multiple lake swims in Vermont and outdoor practices. But with the Fall Equinox arriving today, the chill in the air swiftly ushers me to the indoor pool.

Long, intense workouts are not foreign to me. I’ve been swimming since I learned to walk….

Two weeks ago, US presidential candidate Joe Biden and Kamala Harris announced their candidacy on a platform of kindness and empathy. As the week of virtual convention activities unfolded, it was clear that these themes will remain part of the Democratic party’s hue and cry until (and hopefully beyond) the November 3 election.

Hard as Democrats may try, empathy is STILL in short supply in our country today, and it is taking its toll on our citizens. Today, NPR’s Rhitu Chatterjee reported that most citizens are simply unsure when the next pandemic or political shoe will drop….

I am still catching up from my summer getaways to Boone, NC and the Vermont Kingdom.

I really enjoyed my open water swim trip to the pristine, expansive Vermont lakes near the Canadian border. I logged just seven miles over three days, but it was enough to cleanse some of the COVID cobwebs.

You may recall that our last issue outlined the behind-the-scenes happenings at EnergizeGrowth®. Since that time, we created a new Live Stream series and events page and it’s full of great advice and content for these pandemic times.

COVID-19 has shifted how our customers act, think and buy. Your marketing needs to adapt quickly. Here are the 8 areas that are losing their relevance.

Lisa  recently joined Robert Middleton’s “Going Radically Virtual Series” to explore the value of applying mindful marketing in these challenging times. This session is packed with actionable advice and insights.

Click here to watch (you can skip the intros and go to 25:16).

Lisa Nirell joins seasoned entrepreneur and author, Rhett Power,  for Power Lunch Live. They discuss how mindfulness helps leaders and marketers thrive during these tough times.

As marketers, we routinely obsess over the customer journey and how to measure “intent to purchase.” We know too that we do our best work when we’re facilitating micro conversions between a brand and a consumer that are naturally a good fit, rather than forcing a product on an exasperated audience.

We understand intuitively that relationship building, alignment, and value are essential to our vocation.

But how often do we truly lead with purpose and intention, rather than simply deploying tactics?

This week on the podcast “Confessions of a Marketer,” Mark Reed-Edwards interviews Lisa on a timely topic, the key tenets of “Being a Mindful Marketer. ” They also talk about data and how to make your organization healthier and more sustainable. Click here to listen (skip to 2:14 to avoid ads).

Tune in for some of the podcast highlights:…

5:38 – Why connection is all that really matters.7:11 – What is mindful marketing?8:15 –