Tagged: mindful marketing

The wisdom to pause, reflect, and remain calm has gotten me safely to the other side of big life transitions. I call that process my “Plan BE.”

A few of my courageous channel crossers. Cockleshell Beach, St.Kitts. April 6.
A few of my courageous channel crossers. Cockleshell Beach, St.Kitts. April 6.

The wisdom to pause, reflect, and remain calm has gotten me safely to the other side of big life transitions. I call that process my “Plan BE.”

January is the ideal time to kick start question #6 in my list of Mindful Questions: Ten years from now, what is one thing you will regret if you do not learn or do it now?

Hype cycles take us—and our stakeholders—on a wild ride. Without strategic guardrails, our brand may be forever damaged. Yet here we are, diving into countless ChatGPT and other generative AI use cases and experiments, skipping the strategic questions and downplaying the consequences of unfettered use.

In episode 70 of The Mindful Marketer, we offer strategies to help you navigate the daunting digital desert and privacy pressures – and help you engage and keep great customers.

I have invested 22 years studying and experimenting with holistic mental hygiene habits. And I will never stop learning. It’s a fascinating field of study. I’m passing along many that work well for me and my CEO coaching clients.

Morgan, an experienced VP of Marketing, contacted me because she wanted to go further faster. Her boss gave her very positive performance reviews for her marketing and brand building abilities. But that’s where she stopped short.

Morgan’s peers considered her a masterful marketing adviser. But she had very few internal champions. Peers told me “Morgan always wants to have the last word. And if that means interrupting me when I’m sharing my ideas, she will do it.” This incessant need was holding her back….

Arriving at the gigantic, empty mall parking lot felt unsettling and unfamiliar.

Yet I knew the day ahead would get me grounded in the Loudoun County COVID POD (Point of Distribution) process, and the power of community service during a crisis.

This is how my adventures as a novice Volunteer Medical Corps (VMC) member began. One week ago, I reported for my first day of work at the POD.

The experience wasn’t just inspiring….

Do you ever feel like you need to “check your true self at the door” before you arrive at work? Do you put on a crappy happy face for your marketing teams? Thankfully, it is possible to overcome those feelings and do your best work.

It’s estimated that 35% of the world’s top 10,000 companies waste nearly 40% of their daily routines on bureaucracy, bad excuses, red tape, and — my favorite– hanging out with “zombies.”

Common sense needs a comeback and we need to remove those zombies.

When I work with marketing leaders and C-Suite executives during a workshop, keynote, or coaching session, I often describe what happens when you let these “zombies” – projects that nobody is willing to kill off – just roam the halls, eating up valuable time and resources….

Here in the United States, we gather on February 7 for Super Bowl LV.

Bah, humbug.

If I haven’t upset you yet, keep reading.

I never use male sports metaphors to tell stories because I simply do not understand the rules–and have too many other hobbies to invest time to learn them.

For today, I’ll break my own rules by sharing an attention-grabbing story about one of my fellow 100 Coaches members, Curtis Martin.

Curtis, an NFL Hall of Famer and top running back, once reveled in the “work hard, play hard” lifestyle….