What Successful Leaders are Reading this Summer

7 Books to Kick Start Your "Innovation Vacation"

I started my summer vacation a bit early this year: May 26. For me, creating my summer reading list is as important as buying our airfare.

Magnus and I both completed the St. John Power Swim race. We spent a week catching up with our old friend from Central Oregon, Mike Tennant, and his fellow open water swim buddies.

Everyone, including our Oregon peeps, placed top 3 in our age group. Phew! We discovered some pristine beaches, and made time to catch up on reading.

My favorite moment: the 2.3 mile finish!

Magnus & Lisa’s St. John Ferry selfie

I started building a luxurious pile of good reads in early May. I love to find titles that help me escape the everyday demands of running a business. Summer reading helps me to see the world, as Marcel Proust said, “through new eyes.”

This season, I needed some literary suggestions from my contemporaries, so I reached out to several marketing leaders. In my latest post, you’ll hear what they recommended. Click here for their favorites.

I owe thanks to those CMOs who contributed:

  • Rishi Dave of Dun & Bradstreet
  • John McCabe of Transcend Recovery Community
  • Kathy Doyle Thomas of Half Price Books
  • Nicole Wojno of UserIQ (and a founding member of the Marketing Leaders of Atlanta™)
  • Maribeth Ross of Monetate
  • Wayne St. Amand with VisualIQ (no relation to UserIQ!)
  • Ellen Dalton from Medecision

Click here for some “innovation vacation inspiration” on my HuffPost blog.

What’s in your summer reading pile? Drop me a note here, and let me know. I’ve almost finished Commonwealth.

Related posts:

Copyright 2017, Lisa Nirell. All rights reserved.

Related Posts

Marketing leaders who use firefighting as their default mode create unnecessary innovation anxiety. In this post, Lisa shares a 4 part video series showcasing Mark Levy. He steps us through the benefits of freewriting, and how it unleashes our innovation genius.

These videos expire on June 15, 2017–so enjoy them while you can!

Read More

We live in a time where the digital revolution can undermine our trust-building efforts. Here are 3 “trust traps” leaders must avoid. This originally appeared in HuffPost.

Read More