Today’s digital world requires Marketing and IT teams to work more closely than ever before. The challenge? Differences in priorities, communication styles, and philosophies can cause conflict. How do you find common ground?
Celerity, a business and digital consulting firm, recently hosted a CMO-CIO Roundtable to discuss these issues. I was brought in as an expert and author to facilitate the discussion. We identified the root causes of CIO-CMO disconnect, as well as ways to close the gap between what marketing wants and IT delivers.
Celerity has created a new whitepaper containing many of the insights and strategies covered at the Roundtable. They’ve made it available to download free on their website, here.
In this whitepaper, you’ll discover:
- How to identify the root causes of conflict between Marketing and IT
- How closing the Marketing/IT gap can help you meet market demand for more innovative products
- How to balance IT’s project-driven mindset with Marketing’s strategy-driven philosophy
- 3 top recommendations for improving CIO-CMO alignment!
I highly encourage you to take advantage of this free report… and as always, I welcome your feedback. Share your thoughts about the whitepaper in the comments!
Copyright 2015, Lisa Nirell. All rights reserved.