Fresh From Adobe Summit: Top Marketing Innovation Trends

Over the past couple of weeks, I’ve been sharing about my time as a panel leader and invited guest at this year’s Adobe Digital Summit. I had the pleasure of meeting and exchanging ideas with a panoply of marketers, bloggers, analysts, and Adobe executives.

In my latest Forbes CMO post, I share the best insights and marketing innovation trends I took away from the conference.

Here are a few highlights:Lisa Nirell moderates the Millennial Marketing Panel at Adobe Summit 2015

  • How the pursuit of the “millennial marketplace” can create unnecessary divides (and even harm your efforts)
  • How radical transparency and innovation go hand-in-hand
  • Why today’s marketers need to think like media mavens
  • Why marketing innovation sometimes means going “back to basics”—instead of going after the newest digital tool

You can get an in-depth look into each of these marketing trends by reading the article here. Do you find any of them surprising? Contrary? Even controversial? Share your thoughts in the comments below.

Copyright 2015, Lisa Nirell. All rights reserved.

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