5 Ways to Boost IT / Marketing Alignment

In our digital world, Marketing and IT need to work more closely than ever in order to drive growth and improve the customer experience. However, it can be difficult for these two teams to come together. Differences in communication, culture, and priorities too often cause friction.

Celerity, a business and digital consulting firm, recently hosted a Cover of CIO-CMO WhitepaperCMO-CIO Roundtable to discuss these issues. I was brought in as an expert moderator to facilitate the discussion. We uncovered five key ways Marketing and IT can get on the same page:

  • Establish protocols for collaboration
  • Focus on building an aligned culture
  • Get “one view of the customer”
  • Improve prioritization
  • Make candor your rallying cry

You can read in detail about these five steps on the Celerity Blog. I’d also highly recommend their new whitepaper, Bridging the CMO-CIO Gap, which contains many of the IT / Marketing alignment strategies uncovered at the Roundtable. You can download it for free on their site, here.

Copyright 2015, Lisa Nirell. All rights reserved.

Comments open: True
Okay

Related Posts

Last April, I received a surprise phone call:

“COVID has been a real wake-up call for me. I don’t know why I’m working this hard and building my company. I have a family member who needs me more than my employees and clients need me. We need to spend more time together. I’m going to keep a few clients, lay off my team, and shut down the office in Atlanta.”

The pandemic suddenly pushed this client to re-think their purpose….

Read More

What’s on the mind of CMOs these days? Based on last week’s private breakfast discussion with our Marketing Growth Leaders, a lot! If you are a marketing leader, or work with CMOs, you need to know what keeps them awake at night, and find ways to help them navigate these challenging times while designing a new course for the post-pandemic world.

Read More