7 Marketing Plan Boosters for 2016

Yet I’m certain you haven’t considered all 7 of my latest marketing plan Marketing Plan Growthboosters.

Some of my clients have and are moving forward with greater confidence. In fact, one CMO is on track to creating at least $15M in new business as a result of working with me on their marketing innovation framework.

In the 28-minute bonus MP3 program, you will hear some of my clients’ secrets, including:

  • Why customer communication vehicles are changing, and what you need to do about it
  • The pitfalls of chasing unicorn growth fantasies
  • My take on marketers who are gorging on the millennials craze
  • Which “friendly ghosts of marketing past” might just be worth pursuing, again
  • How to spike your hiring punch to drive higher retention

(I know you will pardon the myriad holiday metaphors in the podcast–they drive the point home).

If you find this content valuable, and want the inside track to my latest thinking on marketing innovation and strategy, join our Making Marketing Waves™ community.

Which of these 7 marketing plan boosters resonate with you? Leave your comments below.

Other posts you will enjoy:

Copyright 2016, Lisa Nirell. All rights reserved.

Comments open: True
Okay

Related Posts

This week, several news outlets
reported highlights from the British
parliamentary committee
(known as the DCMS committee).

Last year, DCMS spent 18 exhaustive
months investigating Facebook’s online political disinformation dissemination
and misuse of people’s data.  

While I’m no attorney or MP, I
believe every marketer can learn from these allegations. They are a cautionary
tale of using (and abusing) personalization, AI to streamline access to
customer data that companies sell to outside firms to increase revenue or
platform usage….

Read More

Uncovering customer stories is your secret presidential power.

February 5 marks the 45th U.S. president’s State of the Union address.  Even though this bombastic politician is known for his childish theatrics, I doubt his speech will be as memorable as the one featuring Mr. Lenny Skutnik.

When he saw the woman lose her grip on the helicopter line, Skutnik dove into the icy Potomac waters and rescued her from certain death. His heroism earned him a VIP seat at President Reagan’s January 1982 State of the Union address….

Read More