Demographics Are Dead: Long Live Customer Mindsets (Video)

Featuring Stuart Foster, VP of Marketing of Luxury and Lifestyle Brands at Hilton Worldwide

 

In his presentation at our recent CLIC’ 15 CMOs Leading Innovation Conference, Stuart Foster described his fresh new vision of targeting consumers based on mindsets, and the results this “mindful marketing” has generated at Hilton. You can watch the first part of his presentation below.

Finding your ideal customers’ state of mind is essential for today’s brands to position themselves effectively. It’s also critical to make your brand relevant in today’s noisy, crowded marketplace.

About Stuart Foster

Stuart is the Vice President of Marketing of Luxury and Lifestyle brands at Hilton Worldwide. Responsible for the strategic direction and marketing for the Waldorf Astoria and Conrad Hotels & Resorts, Stuart has also been instrumental in the development of Hilton’s newest lifestyle brand, Canopy by Hilton. Stuart has over 20 years of global marketing experience stewarding top brands like L’Oreal and Moet & Chandon before joining Hilton Worldwide.

A consummate world traveler, Stuart has lived in New York, Tokyo, Paris, and Florida. He now resides in northern Virginia with his wife and two children.

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We hope you found the first 11 minutes of this presentation insightful and thought-provoking.

The full presentation is available for members of our Making Marketing Waves virtual learning community. If you are a Senior Marketing Executive or CMO who wants to increase your impact, tap into the collective wisdom of top tier CMOs, and receive powerful business growth and marketing resources each month, consider joining our global community.

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