New Video: Lisa & Guy Kawasaki Debrief at TESSCO One
You will also hear Guy also share his latest interests and strong opinions on the most pressing social topics of the day–including the Apple-DOJ standoff. Over the years, site Guy has endorsed my books, including “The Mindful Marketer” and “EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company.”. Guy has inspired my work for over 13 years, and is one of a handful of leaders and experts who inspire my work.
Guy is one of the 6-7 leaders who have greatly inspired my work. As I enter my 15th year in business, I still refer back to his lessons in The Art of the Start. He incorporated some of my own sales and marketing war stories into that book–one of 13 he’s written.
Who are the avatars in your life? I’d love to hear from you–share your comments below.
We spend much of our work hours (and some great meals) with senior marketing leaders. One thing is certain and constant: we collectively strive to improve our craft, and to overcome the isolation that often comes with our chosen career.
That’s why we conduct this CMO Innovation Trends survey each year. We want to see what has changed. What technologies are your peers pursuing? Who are their key allies? What marketing innovation roadblocks are holding them back?…
This is the second article of a two-part series. To read Part One, click here.
These trends will force us to communicate with external service providers in new ways. Here are my recommendations:…
Stop issuing RFPs to outside firms for your strategic initiatives. RFPs are sales prevention tactics to keep administrative people busy and dehumanize marketing. They may be great for buying coffee service, but not for building your digital presence. Are you going to spend hundreds of thousands of dollars, maybe millions of dollars with an agency based on price?
Lisa is an enthusiastic, enlightening professional. The time you invest with her, or any one of her many seminars, pays terrific dividends. Her quick mind and search for less obvious solutions to difficult problems makes her an excellent resource.