New Video: Lisa & Guy Kawasaki Debrief at TESSCO One
You will also hear Guy also share his latest interests and strong opinions on the most pressing social topics of the day–including the Apple-DOJ standoff. Over the years, site Guy has endorsed my books, including “The Mindful Marketer” and “EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company.”. Guy has inspired my work for over 13 years, and is one of a handful of leaders and experts who inspire my work.
Guy is one of the 6-7 leaders who have greatly inspired my work. As I enter my 15th year in business, I still refer back to his lessons in The Art of the Start. He incorporated some of my own sales and marketing war stories into that book–one of 13 he’s written.
Who are the avatars in your life? I’d love to hear from you–share your comments below.
One of the biggest obstacles to marketing innovation and relevancy sits between our ears. I call it “legacy thinking.” My clients constantly complain that their teams over-identify with old projects and programs. They feel threatened when those programs need to be scrutinized or eliminated altogether. That “legacy thinking” overshadows any chance of a marketing innovation breakthrough.
We advise CMOs and CEOs on accelerating marketing innovation and growth, and I’m excited when clients can overcome this obstacle.
Their journey is similar to the disruption other industries are facing….
CMOs are expected to be brand ambassadors and masterful communicators. As you assess your abilities in that area, ask yourself: are you making it easy for people to engage with you—or are you creating confusion?
Lisa is an enthusiastic, enlightening professional. The time you invest with her, or any one of her many seminars, pays terrific dividends. Her quick mind and search for less obvious solutions to difficult problems makes her an excellent resource.