Marketing “Pura Vida” in Costa Rica

Blue Spirit Retreat Center embodies “pura vida.” The mantra – meaning “pure life” — has a deep meaning to the Costa Ricans. Marketing “pura vida” happens effortlessly at the Center. Your only method to reach Blue Spirit is a bumpy 3 hour shuttle crawl from Liberia Airport.

LNirell_Retreat_howler

As you arrive at the Center, you are greeted by the haunting, guttural sounds of howler monkeys. Reception desk employees are warm, relaxed, and welcoming. You realize you have entered an alternate universe filled with mystery, beauty, and solitude.

LNirell_Retreat_beach

Sublime beach sunsets in Nosara

Owner and chief visionary, Stefan Rechtschaffen, co-founded the Omega Institute in the 1970s. He did his homework before opening this second retreat in 2009, and it shows.

Can you honestly say that you deliver a customer experience that has a soupçon of mystery and cannot be imitated? To achieve this, sometimes you need to consider choosing a path that others have not yet taken. After spending a week at Blue Spirit, I began to question the common beliefs and industry analysts who tout data-driven, technology-heavy, modern marketing approaches. Are today’s modern marketing strategies universal truths, or results of western conditioning and some group think around “best practices?”

LNirell_Retreat_LisaMagnus

Magnus and I celebrate sunset

LNirell_Retreat_Kuti

Coatimundi (coati) sighting

LNirell_retreat_woman

Lisa and Deva Premal, our workshop leader

In an upcoming post, I’ll share the four beliefs around marketing that do not apply to all vibrant organizations. Some–which martech experts insist be part of today’s marketing mix–might surprise you.
What aspects of your brand have your customers called “mysterious” and “impossible to replicate?” I’d love to hear your comments below.

Photos courtesy of Magnus Nirell.

copyright 2016, Lisa Nirell. All rights reserved.

Comments open: True
Okay

Related Posts

Energize Growth and SimpleMind are authoring a post and hosting a LinkedIn Livestream this Spring and am looking for a few select people to showcase.

We will feature brands that deliver value quickly and predictably to customers, members, or clients. Some refer to this as “speed to value” programs.

Here’s the background: In this era of touchless and online experiences, customers no longer tolerate slow or sticky touchpoints. We’re looking to showcase organizations that have been successful at rapidly and consistently delivering the right customer value at the right moment, and who have witnessed a jump in revenues, NPS scores, retention, or brand repute….

Read More

It’s estimated that 35% of the world’s top 10,000 companies waste nearly 40% of their daily routines on bureaucracy, bad excuses, red tape, and — my favorite– hanging out with “zombies.”

Common sense needs a comeback and we need to remove those zombies.

When I work with marketing leaders and C-Suite executives during a workshop, keynote, or coaching session, I often describe what happens when you let these “zombies” – projects that nobody is willing to kill off – just roam the halls, eating up valuable time and resources….

Read More