Marketing “Pura Vida” in Costa Rica

Blue Spirit Retreat Center embodies “pura vida.” The mantra – meaning “pure life” — has a deep meaning to the Costa Ricans. Marketing “pura vida” happens effortlessly at the Center. Your only method to reach Blue Spirit is a bumpy 3 hour shuttle crawl from Liberia Airport.

LNirell_Retreat_howler

As you arrive at the Center, you are greeted by the haunting, guttural sounds of howler monkeys. Reception desk employees are warm, relaxed, and welcoming. You realize you have entered an alternate universe filled with mystery, beauty, and solitude.

LNirell_Retreat_beach

Sublime beach sunsets in Nosara

Owner and chief visionary, Stefan Rechtschaffen, co-founded the Omega Institute in the 1970s. He did his homework before opening this second retreat in 2009, and it shows.

Can you honestly say that you deliver a customer experience that has a soupçon of mystery and cannot be imitated? To achieve this, sometimes you need to consider choosing a path that others have not yet taken. After spending a week at Blue Spirit, I began to question the common beliefs and industry analysts who tout data-driven, technology-heavy, modern marketing approaches. Are today’s modern marketing strategies universal truths, or results of western conditioning and some group think around “best practices?”

LNirell_Retreat_LisaMagnus

Magnus and I celebrate sunset

LNirell_Retreat_Kuti

Coatimundi (coati) sighting

LNirell_retreat_woman

Lisa and Deva Premal, our workshop leader

In an upcoming post, I’ll share the four beliefs around marketing that do not apply to all vibrant organizations. Some–which martech experts insist be part of today’s marketing mix–might surprise you.
What aspects of your brand have your customers called “mysterious” and “impossible to replicate?” I’d love to hear your comments below.

Photos courtesy of Magnus Nirell.

copyright 2016, Lisa Nirell. All rights reserved.

Comments open: True
Okay

Related Posts

Arriving at the gigantic, empty mall parking lot felt unsettling and unfamiliar.

Yet I knew the day ahead would get me grounded in the Loudoun County COVID POD (Point of Distribution) process, and the power of community service during a crisis.

This is how my adventures as a novice Volunteer Medical Corps (VMC) member began. One week ago, I reported for my first day of work at the POD.

The experience wasn’t just inspiring….

Read More

As we await an accelerated distribution of COVID vaccines, we simply cannot predict when we will return to a new hybrid work model. And we certainly cannot predict how our customers will behave differently in the post-COVID world. (One thing is for sure: we all share a pent-up longing for hugs and gatherings!) It feels as if we are in a messy maelstrom. We just hosted our Marketing Growth Leaders private cohort last week. The theme was crystal clear: Transition.

Read More