If you are a CMO or VP of Marketing in the Atlanta area, please join our Atlanta CMO breakfast at The Commerce Club of Atlanta on Wednesday, May 11 from 8:00-9:45 am. This complimentary session is entitled “From Order Taker to Innovator: How CMOs Will Thrive in a Modern Marketing World.”
Today’s marketing leaders are doing their best to adapt to unprecedented changes in customer behaviors, pricing models, and digital landscapes. Yet it is easy to be swept away by the tides of marketing tactics and firefighting. How will you make the shift from order taker to innovator in 2016?
You will be joining peers with C-level expertise from Coca-Cola, Catavolt, QASymphony, and Samsung. Previous breakfast attendees share their comments here.
Mark Snyder, CMO and EVP of Church’s Chicken, will outline a recent digital marketing innovation which resulted in a 12%-18% revenue gain across two major metropolitan markets. (I featured him in my recent CMO.com post here). In addition, I’ll share how other innovative marketing leaders have made the leap to breakthrough thinking and created new paths to growth. This CMO breakfast will also provide you with:
- Nine marketing innovation gateways
- A 13-point checklist to assess your innovation readiness
- Contemporary marketing innovation examples from Salesforce, Chili’s, and Goop
- Five rules to help you spend more time innovating and less time firefighting
Space is very limited. No agencies, substitutes, or executives in transition are invited, and our discussions remain confidential.
For additional background, read more about our upcoming annual CMO innovation conference here (just featured in CMO.com).
I’d love for you to join us at our Atlanta CMO breakfast.
P.S. Drop me a note if you would like a copy of the Executive Summary from our Atlanta CMO breakfast gathering: firstname.lastname@example.org.
copyright 2016, Lisa Nirell. All rights reserved.
P.S. If you cannot attend, we will provide an executive summary of our key findings. Let me know if you would like a copy.