I recently spoke with Dave Knox, the CMO of Rockfish, a digital agency with offices across the globe. His newest book, Predicting The Turn, is a must-read for any marketing leader whose company is facing disruption and serious competition. (If you are one of those holdouts who is in denial about Alibaba or Amazon entering your market space, this may be time to reconsider).
Dave’s book is filled with contemporary and time-tested examples and planning models. They will help you partner with companies to drive innovative designs, products, and marketing programs. You can order your copy here and listen to my 27 minute Q&A with Dave here.
During our conversation, we discussed:
- the high stakes game of business between startups and blue-chip companies
- the 3 trends that are changing the rules of business
- Dave’s two favorite examples of product innovation through acquisitions
- the evolution of investment funds in corporate venture capital and the external search for marketing innovation
Dave Knox is based in Cincinnati, Ohio. Rockfish works with top brands such as Southwest Airlines, Kimberly-Clark, Dollar Shave Club (Unilever), Ford, and IHG. Dave’s very adept within the startup world—he co-founded The Brandery, a seed stage marketing venture accelerator in Cincinnati. In his spare time, he is a corporate venture capitalist for WPP Ventures.
Copyright 2017, Lisa Nirell. All rights reserved.
Related posts:
10 Tough Marketing Questions for Turbulent Times
The CMO’s Perspective on Innovation: An Interview with Spiral Marketing
24 Questions to Eliminate Marketing Innovation Barriers
