Marketing leadership performance is one of the key differentiators between an “order taker” and an “innovator.” Chip Conley’s blockbuster book, PEAK is my go to guide to help you deepen your understanding of the “human operating and motivation system.”
Author Chip Conley, founder and former CEO of one of the world’s largest boutique hotel companies (Joie de Vivre), turned to psychologist Abraham Maslow’s Hierarchy of Needs at a time when his company was in dire need. And years later, when the young founders of Airbnb asked him to help turn their start-up home sharing company into a world-class hospitality giant, Conley once again used the principles he’d developed in PEAK.
In the decade since this book’s first edition, Conley’s strategy has been developed on six continents in organizations in virtually every industry.
This is Chip’s foundational premise: Great leaders become amateur psychologists by understanding the unique needs of three key relationships—with employees, customers, and investors. This message has resonated with every kind of leader and company including some of the world’s best-known, from Apple to Facebook. Avid users of PEAK have found that the principles create greater loyalty and differentiation with key stakeholders.
This new second edition includes in-depth examples of real-world PEAK companies, including the Conley’s own at Airbnb, and exclusive leadership practices that will take you—and your company’s performance—to new heights.