Our 3rd annual CMOs Leading Innovation Conference (CLIC ’17) was a huge success. We focused on helping our participants overcome innovation resistance over the 1 1/2 day confab. Our media partner from MKTGinsight created a nifty marketing innovation ebook that summarizes each session perfectly.
For example, MKTGinsight’s Ginger Conlon shares how we opened the conference with Leon Logothetis. He challenged attendees to use kindness as inspiration for innovation. “Next time you’re creating a campaign, ask yourself, Will it help more than the bottom line? Will it help the hearts and minds of the people who will see it?”
Lisa Nirell, Leon Logothetis, and Ginger Conlon at CLIC ’17
Parkmobile CMO Jeff Perkins recommended that chief marketers think like the CMO of a startup, regardless of their size, in his presentation. He shared seven ways to create that mindset, including building the right team, prioritizing wisely, maximizing resources, optimizing everything, thinking big, being transparent, and being customer-centric enough to create raving fans.
Ginger Conlon of MKTGinsight (CLIC ’17 media partner) has created a summary PDF with the speakers and insights shared at CLIC, ’17. You’ll get the highlights from luminaries such as Netflix star Leon Logothetis, Monique Elliott, personalization guru Tarek Kamil, and others.
This comprehensive CLIC ’17 recap, in an eBook format, also includes:
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- The key marketing terms that GE Power’s Monique Elliott has eliminated from team meetings
- SRI International’s Katie Keating’s new approach to prioritizing innovation in her team
- Surprising (and sobering!) results from our 5 year CMO Innovation Trends study
Download the PDF here to access all this information and more. You’ll be sure find a fresh idea to help you overcome those lingering sources of innovation resistance from 2017.
Copyright 2018, Lisa Nirell. All rights reserved.
Related posts:
Innovation Inspiration for 2018 (new eBook)
How to Think Like a Startup CMO (CLIC ’17)
Risky Business: Extreme Product Innovation (New Marketing Podcast)