Learning Bonuses & Ethical Bribe for CMOs (expires Aug. 26)

We spend much of our work hours (and some great meals) with senior marketing leaders. One thing is certain and constant: we collectively strive to improve our craft, and to overcome the isolation that often comes with our chosen career.

That’s why we conduct this CMO Innovation Trends survey each year. We want to see what has changed. What technologies are your peers pursuing? Who are their key allies? What marketing innovation roadblocks are holding them back?

If you are a CMO or Marketing VP, please participate.

The survey only requires 3 minutes and contains 10 questions. Here is the link: http://tinyurl.com/CMOstudy18

Even if you choose to not participate, you are still receiving these learning bonuses to help you thrive. (And yes, this is my ethical bribe…)

You can download them here: 

  • Masters of Influence: The “Super CMO” Communications Guide (6-minute MP4) – Click here
  • “3 Areas of Modern Marketing Mastery,” Lisa Nirell. Get the MP3 audio here (9 minutes) and the PDF here.
  • Common Sources of Marketing Innovation Resistance—highlight from CMOs Leading Innovation Conference (CLIC ’17). Watch the 4 ½ minute video here.
  • Leapfrog Strategies to Guide Customer Experience, Jeanne Bliss, CEO Customer Bliss, at the Marketing Leaders of DC™ meeting. Listen to the audio here (1 hour 20 minutes)

We will deliver survey results and insights soon. Respond now to be first in line for the insights. 

Thank you!

P.S. Our survey closes on August 26—so please reply now. Your responses are 100% anonymous. Click here to begin the survey.

Comments open: True
Okay

Related Posts

Executives from Dallas, Denver, DC, and beyond gathered at CLIC ’19 to address a perennial concern: creating innovative marketing cultures. Here are six takeaways from our CMO conference that may help you grow and thrive in the coming year.

Read More

In times of crisis, you must understand that you have to reacquire your clients and rebuild trust in your brand.

For example, I am a diehard Orange Theory Fitness (OTF) fanatic. Now, my membership is on hold because of the recommendation to close all gyms by the CDC. But, once the gym is reopened, I have to be convinced to once again invest my time, money and sweat in OTF.

For marketers, it’s the same train of thought….

Read More

Susan Weber, founding member of the Marketing Leaders of DC, was recently promoted to EVP and CMO of Walker & Dunlop. Here are her secrets to modern marketing success.

Read More